"It takes courage to position oneself in a niche, especially before anyone knows that you claimed that specific seat (laugh)!

The moment I made the decision to become the "go-to life coach for vegans and activists" was the moment when I started growing my business faster.

When we know and choose our role, it becomes much easier to connect with leads, create the right content that speaks to them, and also funnel prospects authentically without feeling anxious about selling and promoting."