"I’ve learned that customers and clients are two different people. No matter what my products are, they are not purchased in exchange for my 1:1 conversations with customers.

When I first started selling courses, I would often get customers who would DM me constant questions about the course material or try to convert the small product fee into a full-blown coaching session. While it was nice they wanted attention, it would erode my actual consulting business because I had clients who were paying for my consulting time and customers who bought a product expecting the same level of service.

I had to start using scripts to redirect customers to purchase consulting time or post in a Facebook group so others could benefit from their questions, but I drew the line when it came to full blown coaching.

I try not to overprice my products to ensure people don't confuse an asynchronous course with coaching, but that doesn't mean I discount the value that I offer in my products."