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Don’t forget your existing customers

Vassia Sarantopoulou, AntiLoneliness

"When I first started as a creator, I was extremely focused on getting more students for my products. I was arranging live videos, webinars, workshops, discounts, and bonuses–everything in order to have more NEW customers.

However, I forgot something even more important: my existing customers. I forgot to nourish them and appreciate them for having chosen my products.

I was focusing more on the cold leads than the hot ones. And that affected my sales and my business immensely: the existing clients started leaving because they felt "not important", didn't see the value, or didn't feel there was a meaningful relationship between them and me.

What I do now is this: intentionally and mindfully, every week, I plan the ways that I will show up for my existing clients. I send them extra emails and reminders, I thank them for their participation, and I give them gifts only for them, like ebooks, articles, and videos. I ask them for their opinion and adjust my products to their needs. I try to appreciate them more, and that has been changing how they experience my Academy."

Advice Contributor

Vassia Sarantopoulou

Vassia Sarantopoulou is a psychologist and mental health educator. She is passionate about helping people manage their stress and their perfectionistic overwhelming expectations and bringing more balance and connection to their relationships.

See Vassia's Site