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Know your ideal client

Ashlea Kiiing, The Artfull Studio


"I wish I knew who my avatar was when I first started my business. When I started my business in 2020, I had a hard time trying to figure out how to market to my customers, whether it was figuring out what to say in my marketing posts or figuring out what products to create. I struggled with not knowing who my ideal client was.

After sitting down and truly looking at my business, what type of products I wanted to offer, and how they were going to benefit my clients, I came to the realization that I was my avatar. Kiiing Creations is an inspirational art and stationery company that celebrates Black culture by inspiring, motivating, and empowering others through visual storytelling. I created my business out of my own pain of not seeing myself represented in my community. I wanted to create a business that had a core foundation of celebrating Black culture and showing the beauty within.

Fast forward to 2022, my background is in art education, and I wanted to create a safe space for artists to be supported and learn the foundation of digital art. The Artfull Studio is a supportive, experimental space for artists of all ages and abilities to learn digital art that teaches a comprehensive range of art skills and techniques using Procreate! Studio members will explore self-expression, acquire creative thinking skills, and challenge their artistic practice by leveraging art to learn core curriculum subjects and social-emotional learning skills through our interactive tutorials and eBooks.

Once I figured out who my avatar was, everything came full circle, and I was able to provide myself clarity in the direction of where I wanted to take my business and who my products were for. Knowing the type of person who can benefit from my products and services makes it easier for me to reach my ideal client."

Advice Contributor

Ashlea Kiiing

The Artfull Studio is a supportive, experimental space for artists of all ages and abilities to learn digital art that teaches a comprehensive range of art skills and techniques using Procreate!

See Ashlea's Site