Launch to your inner circle first
Louise Bennett, Blankets and Biscuits
"No one is going to find you by accident, and trust is vital. The best way to launch is to recruit a trusted group of customers who will take your course, give quality feedback, and act as ambassadors to those they know.
I have found that, with emotional or personal subjects, people prefer to do this without a referral fee as they want the recommendation to be genuine and not a transaction.
Those testimonials and ambassadors provide the proof that other people need to feel that you are a safe space. Talking, sharing, and recommending on public socials and private groups can reach a lot of people very quickly."
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