"No one is going to find you by accident, and trust is vital. The best way to launch is to recruit a trusted group of customers who will take your course, give quality feedback, and act as ambassadors to those they know.

I have found that, with emotional or personal subjects, people prefer to do this without a referral fee as they want the recommendation to be genuine and not a transaction.

Those testimonials and ambassadors provide the proof that other people need to feel that you are a safe space. Talking, sharing, and recommending on public socials and private groups can reach a lot of people very quickly."