"I stopped looking at my email list as a sales tool. Rather, it became a way for me to build relationships with my audience and provide them with insight into who I am other than a business owner, share my thoughts and opinions, and give them a behind-the-scenes look.

Consistency is key when building an email list. Every Monday morning at exactly 8:30 a.m., I send out a newsletter called #MoneyMonday. It has been so well received, and people actually look forward to seeing my name pop up in their inboxes at the beginning of every week.

If I do want to include a reminder for one of my offers or courses, I will include it right down below as a "P.S."

But the core premise of my email list is to provide value and build relationships. If I do have an upcoming launch, that will then take the form of a series of sales emails. My audience is then warmed up and eager to see and learn more about my paid offers!"