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It’s okay to raise prices

Jane Lee, PureLee Jane

"It has taken time, but I’ve learned to value myself. That means not to keep giving away my services for free (which I used to do a lot of, especially to family and friends) and to be okay with raising my prices. I know what my services provide and how they help others feel calmer, more relaxed and connected, and the value of that. It also helped me to look at other similar or complementary services and see what they charge. For example, a client may leave a session with me feeling just as relaxed and de-stressed as they would from a massage or acupuncture appointment, so I know that charging just as much is viable and makes sense.

Right off the bat, I give new customers a lot, so they feel valued. For example, I have a weekly drop-in yoga meditation class that offers a free first class. I do that because I understand you need to find the right fit and teacher for you in this type of exchange, and I don't want to work with a customer who isn't right for me. I also have these high-quality, branded stainless steel insulated water bottles that I was selling before that I give to each new customer. I had decided I no longer wanted to manage product inventory and wanted to switch to only service offerings, so giving away my extra inventory as a bonus gift to new clients made sense, and they love them.

I also understand that getting a new customer is harder than retaining that customer and getting them to work with you more. So, I think of offerings that provide value while introducing other products or services. Most of my clients from yoga, meditation, and coaching have also bought my book."

Advice Contributor

Jane Lee

Jane Lee has taught yoga & meditation for ten years and has had a personal yoga and meditation practice for twenty years.

See Jane's Site