"My #1 tactic is creating insanely useful lead magnets that help my audience solve a problem. Over 18,500 people have signed up for them so far and one of them converts at 50%!

I offer three different freebies in order to address as wide a range of needs as possible - an ebook of 80+ fitness marketing ideas, 101 copyright-free fitness images, and social media templates.

I also aim to over-deliver so when they opt-in for one freebie, I send them two others as a bonus. Subscribers then receive a series of 15 automated emails which provide additional useful content like how-to guides which further build the audience relationship.

The lead magnets proved so popular they inspired a digital product I sell through Podia - a fitness business templates bundle."