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Put yourself in your audiences’ shoes

Jasmine Crouzet, The Medication Mama

"When I first started my business, I wanted to target everyone and anyone who was willing to learn. I knew that education was so important, and online learning has only continued to increase.

Unfortunately, when I shared my knowledge and experience, it did not turn out the way I had hoped. I felt like a failure as I could not connect with my audience. I eventually found the missing piece. What I was missing was a connection with others and the ability to relate to their daily lives.

I was a first-time mom with a unique experience that needed to be shared so that others could relate and understand the story behind my business. I had a son who was born from an emergency cesarean section due to preterm labor and had stayed in the NICU for 32 days. In order for my audience to grow, I needed to put myself in their shoes. I had to understand what their challenges were in order to get their attention and educate.

In addition to sharing my story, I started asking my audience what problems they were facing when it came to learning about medications throughout motherhood. They reached out and asked me things like, “Is children’s Tylenol the same as infant Tylenol?” and “Are antidepressants safe in pregnancy?”

It didn’t take long for my audience to realize I was in the same boat, a first-time mom who also wanted to ensure the safety of her child as well as a mom who wanted all of her questions answered. Moms need resources and someone to turn to during these tough times. My business is about getting through those tough times and letting other moms know they don’t have to go through this alone."

Advice Contributor

Jasmine Crouzet

Jasmine Crouzet is a clinical pharmacist and a mom. Jasmine’s business is dedicated to educating other moms about safe medication use in pregnancy and postpartum.

See Jasmine's Site