Create a lead magnet people actually want
“Create a lead magnet that people actually want. When I first started my copywriting business, I would create epic and valuable copywriting workbooks, but the thing that ALWAYS got the most downloads was a lead magnet I created simply because my audience asked for it (which is still one of my most downloaded lead magnets all about Instagram prompts that convert). Regularly poll your community on social media so you’re creating what they actually want and will use!”
Lauren Osselton is a copywriter and transformational life coach with a passion for supporting others in living their most fulfilled, resilient, and creative lives.
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