Scale back social media for improved focus and impact
"When I first started as a creator, I was on multiple platforms: Facebook, Instagram, Twitter, LinkedIn… In addition, I started a newsletter. It quickly became waaaay too much. I tried scheduling apps like Edgar, but I found that I had to personalize each message to the audiences that showed up in these different spaces. I couldn’t say the exact same thing on Facebook and Instagram. At the same time, I began to realize how important my newsletter was to me and to my audience. As a writer, it was the best way for me to reach people.
About two years ago, I deleted my Facebook account. LinkedIn soon followed. Last year, I deleted my Twitter account (and started over just to follow astrology and lol cat accounts I like). I am down to my newsletter and Instagram. Maybe for some, that's too few. For me, it's just right. I find that I'm able to have better focus and impact with these two forms of reaching my people. My newsletter is very authentic and funny, and I create a collage for each one – emails allow me to share long-form writing. I can't write long posts on Instagram which incentivizes people to sign up for the newsletter – but Instagram allows me to feature my visual work and personal photos.
I have found I have a much greater response now that my energy is directed more specifically to these two forms rather than being spread out. It's like Warrior pose in yoga. I gather up all my wisdom and experience, then I point it exactly where it needs to go, and it reaches exactly those it needs to reach in the way that feels genuine to me."
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