"Be careful of social media gurus and shiny pennies. With social media, people can easily create personas and what looks like success. When in actuality, they are regurgitating what they just learned. If a person cannot back up their experience, keep moving forward.

Check out proven tools like the SBA website, SCORE, or even the University websites. There is a lot of free, proven education out there to help you understand the lane you want to travel down."