Consistency unlocks growth. Here's how to get better at it.
Consistency is key to growing an audience and building your creator business. Here's why it matters and four ways to become more consistent today.
Building your audience — and your business — is easier said than done.
For creators, connecting with people is part of the job . It’s how you share your passion for sourdough baking, classical piano, wedding photography, or puppy training while also establishing a market for the products you offer. But attracting fans in a noisy online world is no small task.
We asked over 1000 creators to share their best advice for audience growth. While you may expect fancy software or complex marketing funnels to be key, entrepreneurs across different niches and experience levels overwhelmingly reported that their secret was consistently creating content. Specifically, content catered to their target audience.
Here’s why consistency is essential when growing your online business, and four strategies you can use to produce reliable, high-quality work long into the future.
Consistency helps you determine if you love something enough to do it long-term
Starting your own creative business is a big deal. You’ll likely spend hundreds of hours devoted to your craft, so it should be something you enjoy doing every day. Consistent creation puts your idea to the test.
When Podia creator Khe Hy committed to consistently sending his weekly RadReads email newsletter , he turned his 36-person email list into a half-million-dollar creator business . Today, he’s written over 300 issues and still loves it.
Early-childhood educator Veronica Green also discovered her passion for email marketing by doing it regularly. Communicating with her audience via email left her feeling more inspired, so she leaned into it.
“I’ve been consistently emailing every single week because I finally made it a priority over everything else, and that’s been huge. Now, I use [my weekly email] as my creative outlet… That’s how I try to embrace my practice and work on my craft.”
By making email a non-negotiable, Veronica has given herself space to enjoy her craft and unleash her creativity.
Pick a task like creating weekly newsletters , YouTube videos, or blog posts . Then pick a time period where you’ll consistently do that task. Choose a duration that feels rigorous but manageable — Khe Hy recommends twenty-five weeks — and remember it takes about two months for a new behavior to become a habit . If you still love it at the end of your trial period, that’s a good indicator you’re on the right track.
Consistently showing up builds trust
The internet moves fast, and making a lasting impression on potential customers can be challenging. Consistently sharing your knowledge shows your audience that you’re reliable and helps them get to know you better. 46% of buyers from the USA are willing to pay more for a product if they trust the brand, and spending time with your audience can build a strong foundation.
For creator Em Connors, talking to her audience on Instagram every day paved the way for sales when she had a product to offer.
“Every day, I show up. I show my face all the time so my followers know who I am. They hear me speaking and get a glimpse of what it would be like to take one of my courses.”
Thanks to consistently posting valuable content, she grew her business Instagram account to over 8,000 followers and her first course launch brought in 5-figures.
Similarly, Nick Huber from the Sweaty Startup found that consistently being transparent about his journey funneled prospective customers — and new opportunities — toward his business. Over time, he earned audience trust by building in public and sharing everything he was learning on Twitter . He told us:
"I found the more I shared, the more my network exploded, and I found amazing people to invest with me, work with me, teach me, and just become friends with me."
Building trust over time with a target audience also gives you insight into what products you may want to offer. Harp instructor Anne Crosby Gaudet observed:
“My customers feel like they know me because I’ve been producing regular weekly content for a number of years. In my business, that means composing harp music and producing performance videos to enhance learning. They’ve learned to trust me because over time they have seen that my work is creative, thoughtful and helpful. Pivoting to offer harp lesson courses was a natural transition because my customers already knew, liked and valued my work as a composer and teacher.”
By establishing a positive reputation through her free performance and composition content, Anne was met with enthusiasm when she decided to offer online harp courses and lessons.
Regularly delivering high-value content also helped Rachel Lynes from The Sing Space grow her following 50-fold in just a few months.
“I ran a daily free 30-minute singing class for eight months on our Facebook group. People thought I was crazy, but I grew our audience from 300–15,000 in 12 weeks and turned the free singing classes into the world’s first Vocal Gym™, an on-demand subscription-based singing platform.”
When Rachel transitioned from free resources to her now award-winning vocal coaching service, she had a massive audience who already knew the value of her work.
Bottom line: Consistently sharing your passion builds trust and closer relationships between you and your audience.
Consistency is algorithm-friendly
Although algorithms are proprietary, anecdotal evidence suggests that regular posting on social media platforms like YouTube, Instagram, and TikTok can result in faster growth and better audience engagement.
For example, Instagram content is ranked based on dozens of factors, including how popular a post is (likes and comments), how many times a viewer has interacted with your content, how long ago your content was posted, and your activity in the app. Likewise, YouTube ranks videos based on which videos get the most engagement for a search term and the relevance of a video’s title, description, and content.
When you frequently post on your channel of choice, your audience can learn more about you and your work. Adding fresh material gives new audience members more opportunities to find you and existing fans more reasons to return. Plus, you’ll have an extensive library of content for followers to like, comment on, and share, which could lead to greater engagement and reach.
After struggling to grow their YouTube channel for years, off-grid homesteaders Ashley and Jonathan Longnecker from Tiny Shiny Home decided to film and upload a video every day for thirty days. It felt like a wild goal, but to their surprise, it worked. They followed this formula for another thirty days, then another forty-five.
“The first thirty days we did it, we saw a lot of engagement,” they explain. “People said, ‘Wow, cool, you’re doing this each day. I want to see how far you get.’ We got the YouTube algorithm going in our favor because we were posting so much, and that moved us in the right direction.”
“We became part of their schedule every day. They could wake up, have their coffee, and watch Tiny Shiny Home.”
Now, they release a shorter video every weekday and long-form documentary-style pieces a few times per year. Their channel has grown to over 100K subscribers , and one video cracked three million views.
Lissa Prudencio from Wealth for Women of Color noticed a similar trend when she went all in on TikTok. “I committed to posting three to five times a day on TikTok for a month, and then it turned into two and three months. That’s when I experienced a jump in growth.”
So while social platforms probably don’t reward and penalize you solely based on your posting schedule, the things they do care about can be improved by consistency.
If you’re not seeing the growth you want, try increasing your posting cadence. For the Longneckers, sharing weekly videos helped them hone their skills and gain an initial following, but daily posting took their channel to the next level. Even if it’s just for a short time, regular posting at a higher frequency may help get the algorithm rolling in your favor.
4 ways to be more consistent in your business
Wondering how to be more consistent in your creative business? Here are a few tips that can help you deliver time after time, even when life gets busy.
Batching is when you work on similar types of activities, so you don’t have to switch tasks as often. Many creators — I’m also raising my hand here — feel that working on the same type of task for a chunk of time minimizes distractions and improves focus.
For example, researching a new YouTube video idea, writing a script, filming, and creating a thumbnail require different skills, and jumping between tasks can diminish productivity . With a batching approach, you would spend a few hours just researching video ideas for several upcoming projects. Next, you would spend time just writing scripts for those videos, and so on.
Em Connors uses content batching to prevent overwhelm. She uses Canva to create several weeks of Instagram posts upfront, so she’s not stuck coming up with ideas on the fly. Batching content also helps Em ensure that her brand has a cohesive look and feel.
Similar colors, fonts, and aesthetics can make your business easy to identify, and one survey found that 68% of brands believe brand consistency somewhat or substantially contributes to revenue growth.
If you want to try content batching for yourself, start small. Set aside an hour or two to:
Create social media posts
Write tweets and Twitter threads
Outline future blog posts
Research YouTube videos
Draft upcoming email newsletters
You can get a lot done by sticking to the same task, even for a short time.
Content repurposing means reusing work you’ve already published on other channels or platforms.
Say you wrote a meaty blog post. Here are some ways you could repurpose one article:
Create Instagram or Facebook posts for each of your key points.
Pull out the best one-liners for Twitter .
Use the post as a script for a podcast episode or YouTube video.
Use a portion of the article in an email newsletter.
Create shorts, reels, and TikTok videos based on main ideas.
Using what you already have can ensure you’re providing a consistent message across all your platforms and save you time since you’re not starting from zero.
Music marketing expert Adrian Dalsus records his podcast episodes in video and audio formats so he can repurpose each episode into different types of content. A single podcast episode, Adrian explains, can be transformed into multiple blog articles, YouTube videos, shorts, reels, tweets, and Instagram posts.
Veronica Green uses blog posts to make videos and email blasts, so she doesn’t have to reinvent the wheel every time she communicates with her audience. One YouTube video can be transformed into quotes, images, social media carousels, and short clips to create weeks of content without extra work.
To try this yourself, start with a larger piece of content. Blog posts, longer email newsletters, and YouTube videos work great. Pull out your favorite quotes and clips to use as a starting point for future tweets, reels, carousels, and captions.
Now that you’ve got a nice pile of batched and repurposed content ready to go, scheduling can help you distribute it in advance. Free and paid social media scheduling tools allow you to pre-load your content and share it on your platform of choice whenever you like.
Dara Sierra from Be Seen Consulting says, “[I wish I knew] how important it is to batch schedule your content. Posting daily can be overwhelming, and you may not post at the planned time. Using a scheduler has helped me in so many ways!”
Scheduling tools allow you to space your posts over several days so your content will run consistently, no matter what’s happening in the real world.
To create consistently, you must give yourself achievable parameters. This means setting a publication cadence you can live with and choosing a medium you enjoy.
For Khe Hy and Veronica Green, sending an email newsletter every week was perfect for foraging audience connections. For the Longneckers and Em Connors, posting each day was the winning formula.
Your schedule might look different for each channel you use, too. Occupational therapist Maria Lindbergh says, “I’ve picked avenues that give me joy: writing two newsletters and blog posts a month, posting once daily on Instagram, and posting once weekly on YouTube.”
There are no set-in-stone rules for how often to post, but it’s best to pick a frequency that works with your life so you can stick to it long-term.
Selecting the right platform or channel is also key.
Wellness coach Valeria Hernández noticed that other creators in her niche were flocking to TikTok, so she tried it but didn’t enjoy it. Forcing herself to film TikTok content was a nightmare, so she pivoted to email. It was easier to stay consistent with her email list since it aligned with her personality and business .
You don’t have to limit yourself to digital platforms, either.
Paper flower artist Kritchaya Twitchsri-Granati shares, “I made a commitment to ‘just show up’ to one networking event a week for a year and see where it takes me. Little did I know, I connected with other entrepreneurs and shared ideas, and some have become clients and friends. I am now in a better place to meet someone new, introduce myself, and talk about my business and it opened so many doors I would have never known existed.”
Trying to force yourself onto a platform you don’t love is a consistency breaker. Instead, lean into what feels natural and fun for you.
Try it for yourself
Consistency helps you determine if you love something enough to do it full-time. It can improve audience engagement and build trust with your followers by showing that you’re a reliable fixture in their internet lives.
To be more consistent, try batching and repurposing the work you already have. Schedule content in advance so you don’t have to worry when things come up, set a realistic posting frequency, and choose a platform that energizes you.
Here’s a little experiment you can do to see the impacts of consistency for yourself.
Pick a channel you’d like to grow and set a posting goal with a specific time frame. For example:
I will post on Instagram every day for thirty days.
I will send an email to my list every Monday for two months.
I will publish a new YouTube video every Tuesday and Thursday for five weeks.
Make a note of your numbers and engagement statistics before you start, and recheck them at the end. What happened? You might be amazed by what you learn.