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5 ultra-simple ways to bring your offline students online

If you’re a teacher or tutor, get these 5 ways to boost your income by bringing your students online. Earn more, teach more, and grow more with this guide.

April 24, 2020 by Cyn Meyer

They say teaching is more than just imparting knowledge. 

It’s inspiring change. 

If you’re an instructor or tutor who inspires change but find yourself itching to go online (or just don’t have a choice), we’ve got good news for you today. 

You can impact more students at scale by bringing your offline students to the online territory and pursuing our unconventional business ideas

Plus, you can earn some well-deserved extra income while doing it. 

We’ll dive into five ways for teachers and tutors to grow both student reach and their bank account.

Let’s get straight to the monetization tips.

5 ways for teachers and tutors to earn extra income

#1. Create an online course

A powerful way to bring your students online while earning extra income as an instructor is to teach your students through an online course.

These days, your students want to learn online. Over 90% of students prefer to learn online rather than offline.

Plus, online courses are a profitable endeavor in today’s market. So much so that on a global scale, it’s expected to reach a market value of $25.3 billion by 2025.

Pretty gargantuan, right?

To come up with a topic for your online course, try our Passion/Profit matrix

The way it works is you simply plot down all of your favorite ideas onto the matrix and choose one that falls in the upper right-hand quadrant. It’s a surefire way to make sure your online course is both meaningful to you and profitable.

Like most good business decisions, though, it’s worth conducting customer research before actually creating your online course.

Reach out to your existing network of students and clients and ask them what they’d like to learn more about. A simple investigation among your audience can go a long way. 

Take successful entrepreneur and course creator, Ryan Kulp, for example. Asking his audience what they were interested in learning about is exactly what he did before pre-launching his Learn to Buy, Grow, and Sell Small Companies course that earned him $20,000 in two weeks.

You can follow in Ryan’s footsteps and validate your online course idea among your audience before diving into the creation of it. 

That way, you can preemptively make sure there’s a demand for your course without wasting effort making something that’s not a good fit.

Once you have your online course topic and research under your belt, it’s time to plan, write, and produce your online course. While it may seem like a daunting task, it’s one that’s worth the hard work. 

After all, the beauty of offering an online course is you can scale both your audience reach and your business. 

The reason is once your course creation process is complete, the bulk of your work is completed upfront, and all you have left to do is maintain, market, and serve your audience. 

If you’re looking for inspiration and motivation, check out how course creator Andrew Martinez presents his Ultimate WordPress Website online course.

Another great example is designer instructor, Nicole Saidy’s, Become a UI/UX Designer online course.

Nice, right? 

Of course, the same thing that makes online courses so convenient is also what hurts their engagement. If you’re looking for a more traditional classroom experience than asynchronous courses can offer, our next strategy will probably work better for you.

#2. Use live video sessions

Our next tip for bringing your offline student to the online space is to leverage the power of live video as part of your online course.

The live teaching element is still alive and well, even when it comes to the online classroom. 63% of students who prefer online learning find value in the interaction of live online classes.

It’s no wonder, too, because 87% of remote users claim they feel more connected to others when using video conferencing.

This means live video is an excellent channel to build camaraderie among your students.

Plus, the great thing about using live video conferencing to meet with your students is you save on travel expenses. Word on the street is businesses that use video conferencing save an average of 30% on travel costs.

Not to mention the hours you save from traveling. 

Ready to give it a whirl? There’s no reason not to because there are plenty of free tools to use.

For live video conferencing, you can use free online tools like Zoom, Google Hangouts Meet, GoToMeeting, or Skype.

Most platforms allow you to video chat with large groups of people, which makes it ideal for interacting with your students for group instruction or group coaching calls. 

Skype, for instance, allows you to interface with 50 participants on each video call, where your students’ videos display in the large quadrants on the main screen and smaller icons at the top.  

If you’re wondering how to best conduct your live video calls, follow these video conferencing tips:

  • Use visuals to keep your students interested and engaged
  • Record the video lesson so students who missed the meeting can watch later
  • Don’t be distracted during the video call. Give your students your undivided enthusiasm, support, and attention.

The main takeaway is to incorporate live video into your online instruction. On top of the convenience factor of saving travel time and expense, your students will benefit from being more engaged and involved in your course. 

If an online course with live video isn’t your speed, our next option could be right up your alley instead.

#3. Leverage a membership site

Another compelling way to earn extra money as a teacher or tutor is to invite your offline students to join an online membership site.

Membership sites offer your students a central hub where they can access the benefits of your instruction by paying a recurring membership fee.

Check out what Becky Mollenkamp’s The Gutsy Boss Club membership offers. 

In addition to accessing a community of like-minded business owners, Becky provides monthly journaling prompts, live weekly coaching calls, and a resource library full of extensive content that teaches her members how to shift their mindset as small business owners.

(If you’re looking for a streamlined way to manage all of these great resources on your own membership site, access this 14-day free trial. With a full support team behind you, you won’t be disappointed.)

As far as the recurring membership fee, you can offer a monthly subscription like entrepreneur Krishna Teja’s Complete Salesforce & Lightning Platform membership that costs $19 per month.

Or opt for a recurring annual membership fee like Krishna’s Small Team membership that charges members $300 annually. 

Whether you go with monthly or annual fees, memberships can be lucrative. 

How lucrative? There are multitudes of memberships that pull in over $100,000 annually, including business coach, Barry Magliarditi’s, The Game Changers.

As you can see in Barry’s “Get your free training” call-to-action on his homepage, it’s common practice to focus on the educational aspect as a reason to join your membership.

This, obviously, makes for an ideal platform for instructors to turn their instruction into monetized businesses.

Basically, memberships provide teachers and tutors with a lucrative way to provide value and instruct their student audience online for a recurring monthly or annual membership fee. 

However, it’s worth noting that memberships require ongoing maintenance and creating content throughout the duration of your membership.

As far as supporting your students, it doesn’t matter if you decide to pursue an online course or membership site because there’s one platform that’s perfect for supporting them in both formats -- Facebook groups.

#4. Offer support through a Facebook group

Another effective way to earn more income as a teacher or tutor is to create a Facebook group that’s dedicated solely to supporting your students.

There are two main advantages to creating a Facebook group for this purpose, the first being Facebook is a natural fit. 

As the leading global social media platform, Facebook reaches over 60% of internet users. This means your students are likely already acclimated to using the channel regularly. 

Aside from accessibility, Facebook groups also provide your audience with a way to join an online community of like-minded people. 

This is important because building an online community is a powerful way to support your students. 

Why? 

It allows your students to ask questions, find solutions, and connect with other students, which are the top three benefits for community members.

Here’s the breakdown:

  • 76% of community members are empowered to ask questions
  • 68% of them are empowered to provide solutions
  • 65% are empowered to connect with other community members

Not only that, but building an online community strengthens your brand. 66% of brand communities build relationships.

It’s no wonder leading businesses and teachers tap into Facebook groups to support their student memberships.

Case in point: a Facebook group is exactly how leading entrepreneur, Marie Forleo’s, team supports students who are enrolled in her popular B-School

With over 55,000 students who have attended Marie’s B-School, it’s a no-brainer to follow suit and use a Facebook group to support your online community of students.

OK. We’ve explored some pretty involved ways of earning extra income as a teacher or tutor. If you’re looking for a way to boost your income that’s less hands-on, our final tip may be more your speed.

#5. Sell an info product in the form of a digital download

Our final tip today for increasing your pay scale as an instructor is to offer your audience downloadable info products.

Educational digital downloads come in many formats, so there’s sure to be something that fits your students’ preferences. 

For instance, entrepreneur, Jacob Morris, offers a Personal Values Assessment that teaches his audience how to assess and interpret their personal values and apply them to their life and business. 

Another example is creator Chris Albon’s Machine Learning Flashcards, which are 300 digital flashcards that teach his students about machine learning topics.

Ebooks are another popular option. 

The number of ebook users has been on a steady rise since 2017 and is anticipated to reach 1.22 billion by 2024.

Check out how founder of Belt Creative Learning Center, Collin Belt, presents his educational 7 Fatal Proposal Mistakes Costing You Sales ebook, which teaches his readers how to write winning proposals and avoid common mistakes.

Even if you don’t charge a fee for your ebook or digital download, you can leverage it to show your students how valuable your content is and entice them to partake in your other paid products. 

Regardless of the format you choose, the important factor here is to focus on educating your audience and solving their biggest problem. 

Do that better than anyone, and the rest -- including your profits -- falls into place.

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Increase your impact and income as an influential instructor

As a teacher or tutor, you already have a great background for diving into info products and making money online. Just follow our tips today for bringing your offline students online.

As a reminder:

  • Create an online course on your topic of expertise. Do your due diligence and conduct market research, like asking your students if they’d be interested in an online format, before diving into the creation process to make sure your student demand is there.
  • Use the power of live video to bolster your online instruction. It keeps the benefits of live interaction alive while allowing you to enjoy the convenience of online video conferencing.
  • Invite your students to join a membership site for a recurring membership fee, where they gain access to a community of like-minded students and valuable educational content that you consistently provide.
  • Support your online students with a Facebook group, which encourages camaraderie, question-asking, and solution-finding.
  • Offer your online students a digital download to enhance their learning (and your bottom line). As you create your content, focus on solving their problem and getting them the best results.

Ready to make your mark as an invaluable teacher or tutor? 

Your students await both your knowledge and inspiration for change. 

And we do, too.

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