If you’ve ever felt like your website is invisible, you’re not alone. Many creators put time and energy into building a great site and digital products, only to see traffic stay flat and sales slower than expected.

It’s frustrating to pour hours into content, site design, and updates, only to get a trickle of visitors in return. But the good news is that you don’t need a giant budget or a marketing team to turn things around.

With the right strategies, like SEO, content marketing, collabs, and email, you can steadily attract the right visitors, build an audience, and turn your traffic into paying customers for your digital products — without feeling like you’re shouting into the void.

In this guide, we break down 7 strategies you can use to get more website traffic to your Podia site today, so you can make more sales and grow your work long into the future.

7 ways to get more traffic to your Podia website

Website traffic isn’t everything, but it is a big thing.

More eyes on your work can lead to:

  • More email subscribers

  • More loyal fans

  • More paying customers

  • More community members

  • More people telling their friends about how great your products are

So when we talk about growing your website traffic, we’re not just talking about getting more clicks. It’s the start of a cycle that fuels your whole business.

More visitors mean a bigger audience. A bigger audience means more sales, more feedback, and more resources to reinvest in creating the products your people want. And with every turn of that cycle, your business grows stronger.

The first step? Simply getting more people to discover you. That’s why these 7 traffic-building strategies are worth putting into action today so you can set the foundation for everything else to grow.

#1 Optimize your website for search engines

Up first, let’s make it easy for people to find you.

You can do this through search engine optimization, or SEO. SEO is essentially a set of steps you can take to help search engines understand what your work is about when they scan your website. Search engine algorithms use this information to determine what pages to show in the search results.

For example, let’s say you teach a course about how to make amazing chocolate chip cookies. If someone searches for “best chocolate chip cookie course”, we want your course to be up at the top of the page!

You can improve your odds of getting that first slot by giving search engines lots of signals and information about what you do. The clearer you can explain what your site is about, the better search engines can understand where to place you.

While there’s no guaranteed way to influence your position on the search engine results pages (search engine algorithms are proprietary), there are a few widely-agreed-upon steps you can take to give your site the best chance of being discovered.

Out of the box, Podia has several spaces where you can tell visitors and search engines what your work is about. Here’s how to make the most of them.

SEO tip 1: Add a site description

First, go to the Podia website editor and scroll all the way down to find your site settings.

Podia website editor Site settings gear

Click into the site settings gear, and you’ll see an option to add a site description. Here, you should share between 120–160 characters that broadly explain what your business is about, using any keywords you’re targeting naturally within the text.

For example, if you run a business helping aspiring freelance writers, your site description could be: “An online hub for freelance writers with community, training, and resources to help you find clients, grow your business, and get paid to write.”

Add a site description in site settings

Now, when search engines scan your website to learn what your business is about, they’ll see keywords like “freelance writers”, “find clients”, “grow your business”, and “get paid to write”, which makes it easier to understand what you do.

SEO tip 2: Add individual page descriptions

Next, go to the website builder and click the gear beside each page to open the page settings.

Add individual page descriptions

This lets you customize the title, URL, and page description on a page-by-page basis. Again, you can use all these spaces to tell website visitors and search engines what each page is about.

Give each page a clear page title, URL, and description that includes your target keywords. (Note, each website page and blog post should have a different target keyword.)

SEO tip 3: Use headings to break down information on your pages

Within each website page, you should use the appropriate heading hierarchy for your content. This helps search engines (and, more importantly, your readers) determine what content is most important on your page.

  • H1 heading: Use this for the most important title on the page. There should only be one H1 heading per page.

  • H2 heading: Use H2s for key headlines throughout the page to call out important information

  • H3 heading: Use H3s as subheadings within an H2 heading, if needed

When you add a new section to any page of your website, you can set the heading designation in the “Content” tab. You can also adjust headings in the text editor by pressing the slash / key.

Set heading designations in Content tab

When you add a site description, page descriptions, and proper headings, you’ll be set up correctly from day one. Take some time to update these fields and make sure everything looks good behind the scenes, then onward to links.

Now that you’ve got your pages configured correctly, the next step is to make sure they’re all connected to one another in a logical way.

There are two reasons for this:

  1. It improves the experience for your visitors. If someone lands on your site, likes what they see, and wants to learn more, a thoughtful internal link structure helps guide them to the next step — whether that’s another article, a product page, or a signup form. Instead of hitting a dead end, they’re invited deeper into your world.

  2. It helps search engines understand your site. When your pages are linked together, Google can see how your content is related. The more connected, relevant information you have, the more authority your site builds over time — which means better chances of showing up in search results.

Now, this doesn’t mean every page needs to be crammed into your header menu (that would get overwhelming fast). Instead, think about how your content naturally fits together and link accordingly.

For example, if you offer courses and coaching products, you might have a page about your coaching offers and a page about your courses. Each of those pages would link out to the individual sales pages for all the products in each category.

Or, if you write blog posts, you can link them together by topic. For example, a post about “How to paint with watercolors” could link to another post on “Watercolor supplies for beginners.” From there, you can also point readers toward your “Watercolor Basics” course, so they always have a clear next step.

Here are a few practical ways to link your pages together:

  • Link from your blog posts to your related products or services. (For example, a blog post about “How to get started painting” could link to your “Beginner’s Painting Course” page.)

  • Use related links at the end of blog posts to guide readers to more articles on the same topic.

  • Add contextual links within your content, pointing to deeper resources on your site where it feels natural.

  • Make sure your most important pages (like product sales pages or your email signup page) can be reached from multiple spots across your site, like your homepage and site footer.

The goal isn’t to force links everywhere, but to build a web of connections so both people and search engines can easily understand what your site is about and where to go next.

One perk of using an all-in-one tool like Podia is that it’s super easy to interlink your content. Podia’s smart link feature lets you choose from a dropdown menu of products, blog posts, and website pages whenever you add a link on your site, so you don’t have to copy and paste a bunch of URLs.

Smart Link feature

Now that all your pages are linked into a happy little web (that’s easy for your customers to navigate), it’s time to enhance your site with blog posts, lead magnets, and other resources to serve your target customers.

Your website is a space to tell people about who you are and what you do, and your blog is a more dynamic place where you can share your experiences, answer questions, and go more in-depth about the topics you’re passionate about.

A blog is also a tool to boost your website traffic, since each article gives you another opportunity to show up in the search results and reach more people.

For your first blog posts, I recommend answering the questions you’re asked most often in your business. What do your prospective customers want to know? What do you get asked in your DMs and comments?

If you’re totally new without an audience, look at Reddit threads, YouTube videos, and social posts related to your niche and scroll down to see what kinds of comments people are leaving. Chances are, you’ll find some good questions to answer when you write your blog posts.

A few quick tips:

  • Address one topic per blog post

  • Link to related blog posts or website pages from within your articles

  • Add an email sign-up form or lead magnet form to each blog post so people can get on your list

Podia has blogging built in, so you can start your blog, add as many posts as you want, and customize the layout right in the website builder. Everything will look cohesive, and you don’t need to learn any new tools.

Blog example

There are also SEO settings so you can improve your chances of showing up in the search results for the topics you write about.

In Podia, click on “Blog” on the left-hand side of your dashboard. Click “New post” to add an article to your Podia website.

You can type your blog post content directly into the text editor and add images, videos, embeds, buttons, and other text effects right on the page.

Type blog post directly into text editor

Then, click on “Summary” on the right side of the page and customize the post URL to match what your post is about. Keep this short, simple, and descriptive so the search engine robots can easily understand what your article covers.

Next, click into the “Details” tab to customize your excerpt and featured image. You can also choose if you want to allow comments or not, and put your posts into categories.

Finally, click into the “SEO” tab. Here you can add your SEO title and description. Use the same strategy you used for the site description. You should tell your readers and search engines what your page is about using relevant keywords, and then press publish.

For every article you publish, there’s a chance that someone searching for that question will find your work and learn about you. The more you post, the more potential people you could meet and the more eyes you’ll get on your website.

(Pro tip: Keep up the internal linking we talked about in step #1! Someone interested in your blog post might also be interested in a related article or product, so make them easy to find with internal links.)

#3 Create a free lead magnet and promote it everywhere

Next, we need to set up a way for you to stay in touch with the people who visit your website. An email list is the move here, and you can convert more website visitors into email subscribers with a lead magnet.

A lead magnet is a free product that you give away to people who are interested in what you offer. When a visitor signs up for your lead magnet, they are automatically added to your email list, and Podia will send them the product straight to their inbox.

Your lead magnet can be a checklist, minicourse, ebook, printable, digital download, or anything else that helps your audience get closer to their goals. You’ll set it up like you would any other digital download in your Podia account, and set the price to “Free email delivery”.

Free email delivery option for lead magnets

On your website, you can click into a page where you want to promote your lead magnet and add a “Products” section type. Select your lead magnet from the drop-down menu and customize it using the content and design tabs.

Customize lead magnet from products section

Press publish, and now anyone who visits your site will be able to sign up for your freebie and learn more about what you do.

(Pro tip: Use Podia Email campaigns to automatically trigger a welcome sequence when someone signs up for your lead magnet. It’s a great way to start the relationship off on the right foot.)

You can also create content around your lead magnet and share it on your social media channels or any other place you have an audience, which brings us to #4.

#4 Create free content on your preferred channels

You’ve got a website, blog, and free lead magnet ready to go, so the next thing to do is share all that hard work on any channel where you already have an audience, even if it’s a small one.

You can:

  • Add a link to your website in your link in bio (you can even build a custom link in bio page in Podia!)

  • Add a link to your site, lead magnet, and relevant pages in the captions of your YouTube videos

  • Pop a note about your free lead magnet in your email footer

  • Share your blog posts on Facebook, LinkedIn, Pinterest, Instagram, TikTok, or Reddit

  • Share your lead magnet periodically on your platforms, too, so new followers can find it

But beyond just sharing your site and freebie, I also recommend regularly creating free resources and content on at least one channel. This is called content marketing, and it's a key way to get your work in front of people who aren't already in your audience.

If social isn’t your jam, I totally get it — no one is saying you have to become an overnight influencer — but do aim to have at least one platform where you regularly put your work out there for people to find. That can be YouTube, Facebook, LinkedIn, Pinterest, Instagram, Bluesky, TikTok, Reddit, X, a niche community, or any other platform that makes sense for your audience.

For Podia customer Em Connors, that platform was Instagram. When she had the idea to make a Canva course, she also made a new Instagram account for her business. She spent the next six months leading up to her launch sharing social media tips and Canva strategies, without asking her followers for anything in return.

Every day, she posted educational, inspirational, or entertaining content, and her audience grew. “I was there to help,” Em shares, “I wanted them to think of me when they think of Canva.”

This approach isn’t limited to Instagram either. “Pick one platform and go all in on it,” Em advises. “Don’t spread yourself too thin, and get to know it inside and out.”

Once you’ve selected a platform, consistency is key.

“Every day, [I show up]. I show my face all the time, so my followers know who I am. They hear me speaking and get a glimpse of what it would be like to take one of my courses.”

By showing up consistently and sharing valuable free content, Em had a five-figure launch when her course was finally ready to share. Her audience already knew her teaching style and trusted her expertise, so it was a no-brainer to sign up when the course became available.

This works with growing your website traffic too because if you build a bond with your audience, they’re much more inclined to go check out the new blog posts, lead magnets, and products you share with them on your channels.

If you’re not sure what type of valuable free resources to share, use these post ideas as a starting point:

  • Repurpose a blog post or video

  • Share your backstory in your business

  • Your biggest tip for your niche

  • Your biggest blunder in your niche

  • A hot take or thing you do differently from others

  • News in your industry

  • A tutorial explaining how to do something

  • A step-by-step breakdown of how you reached a goal

#5 Do collabs with other creators in your niche

Another great way to get more people to your Podia website is by collaborating with other entrepreneurs in your niche. If there are creators in your industry who share a similar audience, consider a reciprocal promotion.

For example, you might feature each other in your email newsletters, write guest blog posts for each other’s websites, swap social media shoutouts, or highlight each other’s lead magnets.

There are a few ways to approach this depending on your goals:

  • For visibility and reach: A traditional collaboration works well. Think of it as simply introducing your audiences to each other. You share their business with your followers, and they do the same for you.

  • For product promotion: Go deeper by swapping launch details, co-hosting a webinar, or creating a bundle that combines both of your offers. This way, your audiences get more value and both of you benefit from the exposure.

This is one of the ways educator Tamkara Adun grew her social media following to over 60k fans.

When she started her Instagram account, Tamkara wanted a space to connect with others interested in African history from a decolonized, African-centered perspective.

The more information Tamkara posted, the more people engaged, reposted, and tagged their friends. Followers also started volunteering their own knowledge and experiences, creating a reciprocal learning environment.

Tamkara kept this momentum going by contacting thought leaders she admired through comments or direct messages. She told them their posts resonated with her and reshared their content to amplify their voices. They would often visit her page and follow her in a spirit of reciprocity.

Tamkara also did collaborations with bigger accounts in her space. “When I did guest posts for them, they exposed me to their audience, and some of their followers came to my page and followed me.”

In just two years, her account grew from 50 followers to over 24,000.

“People can sense when you love what you’re doing,” she explains. “It builds trust and loyalty. I focused on posting good content that people naturally wanted to share, putting me in front of more people.”

To find your first collaboration partner, you can head to the Podia Community. If you share a bit of information about your target audience, you might meet some other entrepreneurs who are eager to connect. The Podia Community is free with any Podia account, so start your 30-day free trial to get started.

#6 Use consistent email campaigns and newsletters to send your audience back to your website

You’ll often use your website to grow your email list through sign-up forms or lead magnets, but don’t forget that you can also use email to drive people back to your website.

Every email you send is a chance to remind subscribers to visit again, check out what’s new, and dive deeper into your content or products.

Chances are, even your most loyal fans haven’t read every article you’ve published or seen every product you’ve created. Regularly sharing links to your site gives them an easy way to discover more of what you have to offer.

Pro tip: I like to go back through my evergreen content once a year, make updates, and then reshare it with my list. It’s an easy way to keep valuable content in circulation without reinventing the wheel.

Here’s a simple system I recommend when you’re first starting out:

Create a welcome campaign that automatically sends when someone joins your list.

  • Email 1: Welcome them to your brand and introduce your business.

  • Email 2: Share your best free content (blog posts, YouTube videos, etc.) to provide value.

  • Email 3: Highlight a paid product and invite them to learn more.

Send regular newsletter emails (about once a week). These should focus on value and resources that help your audience reach their goals. Include links to your blog posts, product pages, or other resources so readers naturally click back to your site.

Use a newsletter template to make sending faster. Podia offers more than a dozen starter templates you can customize to fit your brand.

Staying in touch with your subscribers is how you stay top of mind. Someone might not be ready to buy when they first sign up, but months later, that consistent newsletter could be exactly what brings them back to your site and makes them feel ready to purchase.

#7 Set up your own affiliate program

A final way to bring more traffic and sales to your Podia website is with an affiliate program. Affiliates are partners (often past customers or people in your niche) who recommend your products to their own audiences. When someone buys through their link, they earn a commission. Because you only pay commissions on actual sales, it’s a low-risk way to get more eyes on your work.

What makes affiliates so powerful is that they send new people straight to your site. Every blog post they write, every newsletter they send, every social post they share about your products drives fresh traffic to your business. And there’s a good chance that traffic is the right fit for what you offer, since it’s coming from a recommendation by someone who already enjoys your work.

In this way, affiliates act like your very own marketing team, helping you get discovered by audiences you might not reach on your own.

Podia makes it simple to set up your very own affiliate program, with full affiliate features available on the Shaker plan. You can choose which products are part of the program, set the commission rates, and decide whether to make your program invite-only or open to anyone.

Set up affiliate program in Settings

You can even email your affiliates directly to share launch updates, new products, or promotional materials, which makes it easier for them to send even more people your way.

Check out this guide for the full scoop on building an affiliate program in Podia.

How to boost your Podia site traffic, grow your audience, and make more sales

Getting more eyes on your work is the first step to growing your business, and you can make sure you’re set up for success by doing these 7 things:

  1. Optimize all your website pages so search engines and readers can figure out what your business is about

  2. Add blog posts to expand your reach and help more people

  3. Create a free lead magnet to bring people into your email list

  4. Create free content on social media and any other channels where you have an audience, and point viewers back to your site

  5. Do collabs with other brands in your industry for more exposure

  6. Send regular emails and newsletters to keep your business top of mind

  7. Set up your own affiliate program so previous customers and partners can promote you to their audiences

With these key pieces in place, you’ll have a system to keep new people coming your way, learning from you, and ultimately, buying from you.

You can build every piece of this system (including your website, blog, digital products, lead magnets, email marketing, and affiliates) in Podia, so grab your 30-day free trial today to start growing a business you love.