Repurpose your blog content with these 7 strategies
If you have a growing blog that resonates with your audience, it’s time to expand on your success. Use these seven ways to repurpose your blog content for growth.
You’re sitting at your desk, hacking away at creating more content for your blog.
You start to get tired and tell yourself to take a break to avoid entrepreneurial burnout, but you also remind yourself that slow and steady wins the race.
Your diligent work is worth it. In blogging, patience isn’t just a virtue. It’s a requirement.
But while it’s true that consistently publishing articles to your blog is key for growing your audience, there are ways to push your growth a little faster without adding too much to your plate.
Today, we’ll show you seven strategies for repurposing your blog content, so you can give the content that you’ve already written more legs and expand your reach.
Without further ado, here’s the lay of the land.
7 ways to repurpose your blog content
#1. Turn your blog posts into an ebook
The first way to repackage your blog content is to convert one of your most read blog posts into an ebook.
If you’re curious about the popularity of ebooks, they’re currently experiencing a post-pandemic revival this year spurred by most of the globe being on lockdown.
The shelter-in-place conditions also impacted the anticipated growth rates for global ebook revenue, which was recalculated and is now expected to reach $19.3 billion in annual revenue by 2024 with a compound annual growth rate (CAGR) of 4.2%.
All this to say, ebooks are currently a popular format and great option for repurposing your blog articles.
Plus, since you’re already well-versed in writing content for your blog, writing an ebook is a natural fit.
To get started, take your most popular blog post and build on it, expanding each topic with exclusive details.
If one article doesn’t give you enough material to work with for an ebook, search through your blog for supplementary content and pull from other related published posts.
As you format your ebook, consider including images to help explain a more complex topic. People grasp concepts with text and illustrations 3x better than content without supporting visuals.
And, as a bonus, you can use your ebook as the ultimate lead magnet. Here’s what I mean.
#2. Use content from your blog post to create a lead magnet
Our next tip for repurposing your blog content is to create a lead magnet related to your article topic.
There are plenty of formats your lead magnet can take on, from cheat sheets and checklists to guides and whitepapers.
It can even be an expanded listicle like entrepreneur Collin Belt’s 7 Fatal Proposal Mistakes Costing You Sales.
There are plenty of options for organizing your content in a digital download, and plenty of incentive to do it. If you do it right -- making the right offer to the right audience -- you could convert 42% of your readers and entice them to opt-in to your lead magnet.
This is exactly what founder of Videofruit, Bryan Harris, did when he reformatted a successful blog post into a downloadable lead magnet version.
More specifically, as you read Bryan’s popular How to go from one Facebook ad to $197 in less than 60 seconds blog post, you can opt to download a bonus formula (a.k.a., his lead magnet) by clicking on the “access here” call-to-action (CTA) that appears in the middle of his post.
Once you click on the opt-in link, a pop up appears and -- boom -- it’s a way to capture more readers and their email address.
As far as the content inside his bonus lead magnet, Bryan’s downloadable formula is a PDF version of the blog post with five extra links not included in the original post.
So as you can see, it doesn’t take a ton of extra work to create a lead magnet from a blog post. Little touches can go a long way, making lead magnets an ideal option if you’re looking to expand your readership or build an email list from scratch.
Speaking of ideal, for creators who excel at writing and prefer to publish blog posts above other mediums, our next format is a perfect fit.
#3. Repurpose your blog content for a guest post
A third way to repurpose your blog articles is to pitch your published article topics as guest posts on other relevant blogs.
It’s a great way to expand your audience and reach new readers in a complementary blog.
Of course, while the guts of your guest post are largely based on a preexisting article from your blog, your guest content still needs to be different and completely original. In other words, duplicate the overall themes but not the exact copy to your guest post.
Another major way to differentiate your guest content from your own is by switching up the title.
For instance, successful guest author and freelance writer, Kaleigh Moore, wrote a guest article called “How footwear brands are leveraging partnerships and materials as demand for sustainability grows” on Forbes . . .
And repurposed the content for another guest post on Adweek titled, “Adidas ramps up sustainability efforts with increased focus on recycled materials.”
Titles aside, there’s one more thing to keep in mind for guest posting. When you’re writing for other blogs, don’t come off as too promotional. Try to tailor your content to the blog’s readership.
Doing so will make your content stand out from the rest because, sadly, a bulky 79% of editors think guest content is too promotional, and 56% say the content isn’t a good fit for their readers.
If you’re wondering how much time to commit to writing guest posts, 60% of blogs write anywhere from one to five guest posts each month.
If you can manage to squeeze in the extra time to write a few monthly guest posts, the benefits are worthwhile, especially if you guest post on blogs with a larger audience than yours.
For instance, in one extreme guest posting experiment, successful entrepreneur and blogger, Aam Enfroy, landed eight guest posts in one month on sites with larger audiences.
The result? Adam increased his organic traffic by 372%.
What’s more, he continued to guest post for the remainder of the year. By writing over 80 guest posts, Adam increased his domain rating from 0 to 76 and lifted his organic traffic from 0 to 300,000.
While this is an outlier example of guest posting frequency and results, it can make a big difference in your traffic volume.
The main takeaway is to expand your audience reach by converting your blog content into guest posts on blogs that share a relevant audience to yours.
If you’re willing to expand your content creation beyond the written format, we’ve got a few more options for you, starting with audio.
#4. Create a podcast from your blog content
Our next way to repurpose your blog content is to make a podcast out of it.
Podcasts are an ideal format for capturing your audience’s attention. After all, an impressive 80% of podcast listeners listen to an entire episode or most of a podcast episode.
On top of that, once someone becomes a podcast fan, they’re typically hooked on the format, with podcast listeners listening to an average of seven different shows per week.
So, if you want to get your message across to a captive audience, podcasts are a great way to go.
If you’re thinking this means overwhelming yourself with yet another content channel to maintain, think again.
Turning your blog content into a podcast doesn’t necessarily mean you have to start your own podcast. You can pitch your topic to relevant podcasts and be a guest.
For example, check out how Aaron Orendorff turned content from his Copyhackers guest post, The ‘complete-nobody’ guide to guest posting fame and fortune (by the guy who built a career out of it) . . .
Into material for his appearance as a guest on Express Writers podcast episode 31, ”Content strategy for high-ROI guest blogging”.
And if you’re wondering, no, you don’t have to limit yourself to one guest podcast.
Aaron is so well-versed on this topic he successfully repurposed the content again on Rebel Growth’s podcast episode 75, “Guest posting your way to a six figure online business”.
And yet one more time on CoSchedule’s Actionable Marketing Podcast episode 99, “How to write for Mashable, Inc, and beyond to build a 6-figure business”.
Lots of mileage from one article topic, right? You can do the same and spread your reach without spreading yourself thin.
Prefer a format that goes beyond audio? No problem. Our next tip has you covered.
#5. Use your blog content to publish a video
Another way to repurpose your popular blog posts is to turn them into videos that feature similar content.
If you’ve been on the fence about tackling video as a new content format, there’s no better time than now to start your video ventures.
The reason is the popularity of videos online as a content format is becoming a dominant channel and is increasingly preferred by users.
In fact, by 2022, it’s anticipated that online videos will make up more than 82% of all consumer internet traffic, which is a staggering 15 times higher than it was in 2017.
On top of that, 54% of consumers want to see more video content from brands and businesses they support, so it may be worth the production effort to deliver video content to your fans.
Some tips for improving your camera presence are:
Stand or sit up straight with good posture
Speak passionately about your topic
Project your voice
If you think you need an impressive collection of professional gear and equipment to record your video footage, not to worry. You can shoot a high-quality video using just your iPhone.
Aside from your mobile device, all you need is to follow a few tips on lighting and exposure, camera stability, and using gridlines to frame your shot.
For instance, using front-lighting or backlighting could mean the difference between shadows on your face and a clear, well-lit image of your face.
(If you need more guidance, we’ve got you covered in this article on how to shoot professional-quality video on your iPhone.)
The point is to use your blog content as material for videos, which are becoming the preferred content format to consume.
OK. So, we’ve covered a few options for you based on written, audio, and video content. If you’re a creator who prefers visual formats, look to our next tip today.
#6. Transform your blog post into an infographic
Our sixth method for repurposing your blog post is to pull key stats, points, and info from your article and piece together an infographic.
It’s an ideal format for driving your blog article’s main points home.
Wondering if the design effort is worth it? It’s a fair question, and the answer is a resounding yes, especially if you want your content to be easily consumed.
In fact, infographics are nearly 30 times more likely to be read than an article.
This perk of using visual content is increasingly catching on, too, with 74% of marketers using visuals in more than 70% of their content, which is a 10.5% increase in usage from the year prior.
Each platform comes with preloaded templates that you can use to easily create your infographic. Just swap out design elements with tailored pieces of data and content from your blog post.
The gist of this one is short and simple:
Turn your blog article into an infographic as another way for your audience to digest your content, which you can do using simple tools and templates.
Now, for people who are great presenters, there’s one more format for you to consider for repurposing your blog content -- a webinar.
#7. Convert your blog post to a webinar
Our final tip today for repurposing your blog content is to convert it to a webinar.
So much so that 75% of respondents in an ON24 study of 22,922 webinars report using webinars to build their brand.
By the way, did I mention how easy it is to sell a webinar with Podia?
You can add your webinar to your product page in the same way you would add any of your other digital products by simply heading to your “products” tab and clicking “new product”. A modal pops up, where you select “webinar,” name your webinar, and hit “create & continue”.
And that’s all it takes to get your webinar up for sale. Of course, it’s worth noting this is one of the unique benefits of using Podia, so you may not have the same ease on other platforms.
But don’t let my bias persuade you -- if you don’t have a platform for managing your digital products, check out for yourself how streamlined the process is using this 2-week free trial.
But, I digress. Back to running your repurposed blog post-turned-webinar.
To create your webinar, take the main points from your article and create a slide presentation to illustrate it. You can use tools like Google Slides, Keynote, or PowerPoint to design your accompanying slide deck.
Like with any great piece of content, focus on helping your audience reach their desired result through your webinar.
As far as presenting your content, a big webinar hosting mistake to avoid is coming off as too salesy.
So, if you think you’re encroaching a salesy personality during your presentation, chances are, you’re probably too pushy. Only 17% of salespeople think of themselves as pushy, while 50% of prospective customers think otherwise.
Finally, if you’re planning to schedule a live webinar event, aim for a Thursday, since that appears to be the best day to attract live attendees.
To sum it up:
Convert your blog post into a webinar, which you can sell or use to sell other digital products. For live webinars, schedule them on Thursdays, and remember to always present with authenticity and a compelling presentation that delivers value to your audience.
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Get more mileage out of your blog content by repurposing it into different formats
You can grow your audience and business without having to complicate your process for creating content. Just follow our seven ideas on how to repurpose your blog posts.
To recap the seven ways for you:
#1. Convert a popular blog article into an expanded ebook, which is a format that’s gaining traction these days.
#2. Create a lead magnet from your blog article and offer it as a digital download to grow your email list.
#3. Pitch your blog article ideas to outside complementary blogs and repurpose the content in a guest post. Just be sure to tailor your info to your new readers and write original copy.
#4. Repackage your blog content into a podcast to reach a new relevant audience.
#5. Turn your blog articles into videos and deliver value to people who prefer to watch content.
#6. Create an infographic from your blog articles as another way to capture your audience’s attention.
#7. Repurpose your blog content into a webinar, which you sell and use to grow your business. Make sure to present compelling, valuable information that doesn’t come off as too salesy.
Is this all of the possible ways you can repurpose your blog articles? No, but it’s definitely a strong start that should feed into your bottom line in no time. Good luck!