72 real-life digital product examples and ideas to inspire you
Whether you're building an online course, membership, or download, get inspired by these 72 real-life online products from creators earning a living from their passion.
Need some proof that your idea can become a successful online product?
If you used our guide to creating an online course, it might surprise you how many ideas you can actually come up with.
But… are your ideas viable? Have other people created products on similar topics and been successful?
As we believe you’ll see from this list of creators on Podia selling online courses, memberships and digital downloads, any expertise can be turned into an online product.
From hobbies to professional skills you use in your job, every example below has been purchased, subscribed to or downloaded at least dozens of times.
Some of them have been purchased, subscribed to, or downloaded many thousands of times.
They range from niche offerings to leaders in highly competitive subject areas for online courses and other digital products.
Nearly all of the most common creator monetization options are represented below.
If these creators can do it, why not you?
Table of contents
In this article, you’ll find examples of online products across several different categories:
Business ideas
Do you run a business? Creating a product based on your knowledge can enable others learn from your experience.
Design, programming, and art
Creative hobbyists and professionals working in design, art, and programming continually looking for ways to develop their skills.
Home, health, & faith
From gardening to home organization, many creators have found success by teaching on topics completely unrelated to business.
Marketing
Business owners and marketing professionals are constantly looking to acquire new customers and clients for their business.
Personal development
Everyone wants to improve. That’s why there are countless opportunities to create products based on personal development.
Business product examples
Our first group of examples comes from the world of business.
These are people who have expertise in founding, growing, or operating a company. Each found a unique way to turn their expertise into an online product.
1. Topic idea: Foundations
Real-life example: The Basics of Building a Business

2. Topic idea: Audio business
Real-life example: Audio for Profit — Core Content

3. Topic idea: Building an MVP
Real-life example: No-Code MVP

4. Topic idea: Blogging
Real-life example: Blog Biz School

5. Topic idea: Business purpose
Real-life example: Finding Purpose

6. Topic idea: Course creation
Real-life example: Behind the Scenes of a Six-Figure Email Course

7. Topic idea: Design thinking
Real-life example: Service Design: Designing for Experience Over Time

8. Topic idea: Evernote
Real-life example: Getting Started on Evernote

9. Topic idea: Freelancing
Real-life example: The Freelance Foundation

10. Topic idea: Legal services
Real-life example: Building & Managing A Business: A Legal Perspective

11. Topic idea: Masterminds
Real-life example: Do I Need a Mastermind?

12. Topic idea: Podcasting
Real-life example: Irresistible Podcasting

13. Topic idea: Product creation
Real-life example: The Tiny Product Manual

14. Topic idea: Project licensing starter kit
Real-life example: Licensing Starter Kit

15. Topic idea: Proposals
Real-life example: 7 Fatal Proposal Mistakes Costing You Sales

16. Topic idea: Pinterest for business
Real-life example: Pinterest

17. Topic idea: Solopreneurship
Real-life example: Solopreneur Business Tracker

18. Topic idea: Startup ideas
Real-life example: Idea to Launch

19. Topic Idea: Systems
Real-life example: The Passive Income Success System

20. Topic idea: Video selling
Real-life example: Video Selling Formula

21. Topic idea: WordPress development
Real-life example: How to make a living as a WordPress Developer

22. Topic idea: Writing
Real-life example: Author Success Blueprint

Design, programming, and art product examples
The product examples in this section include artists, animators, and programmers.
Each has taken their skill and turned it into a product to help others.
There’s even a course on emojis 😉
23. Topic idea: Designer training
Real-life example: Become a UI/UX Designer

24. Topic idea: Action scene animation
Real-life example: Action Scene Animation MADE EASY

25. Topic idea: Adobe Illustrator
Real-life example: Adobe Illustrator Essentials

26. Topic idea: Character design for children’s books
Real-life example: Character Design and Story Development for Children's Books

27. Topic Idea: Construct 2
Real-life example: Construct 2 - From Beginner to Advanced

28. Topic idea: Data analysis
Real-life example: Data Analysis the Lazy Way

29. Topic Idea: Data Strategy
Real-life example: Data Strategy for Entrepreneurs

30. Topic idea: Drawing for animation
Real-life example: Handy Drawing Tool Guide(Beginner)

31. Topic idea: Painting guides
Real-life example: Painters Guide To Design & Composition

32. Topic idea: Emoji
Real-life example: Chicomojis for Slack

33. Topic idea: Instructional design
Real-life example: Go Design Something: Building Your Job-Winning Portfolio

34. Topic idea: Machine learning
Real-life example: Machine Learning Flashcards

35. Topic idea: Payments
Real-life example: Payments with Stripe and Rails Master Class

36. Topic idea: Programming logic
Real-life example: Programming Logic MADE EASY with Construct 2!

37. Topic idea: Python
Real-life example: Python Tricks Toolkit

38. Topic idea: User experience design
Real-life example: Design for Developers

39. Topic idea: Website design
Real-life example: Getting Started with Blocs

40. Topic idea: Website personalization
Real-life example: The Personalization Masterclass

41. Topic idea: Wireframing
Real-life example: Blocks Wireframing Kit for Sketch

Home, health, and faith product examples
Not all products are related to business or a profession.
From wellness to home organization, many creators have found success with products that help people live a better life.
42. Topic idea: Daily bible study
Real-life example: FOCUSed15 Bible Study Training

43. Topic idea: Telehealth
Real-life examples: Telehealth Treasure Chest

44. Topic idea: Choir Directing
Real-life example: Directing a Church Children's Choir 101 (Premium)

45. Topic idea: Prayer
Real-life example: Scripture-Based Prayer Resources

Marketing product examples
Marketing is how businesses create awareness and interest, then convert that interest into paying customers and clients.
It’s one of the biggest challenges for businesses of all kinds, which is why business and marketing professionals are always looking for new marketing techniques.
46. Topic idea: Branding
Real-life example: Brand Your Business One Story At a Time

47. Topic idea: Building a following
Real-life example: Cracking the Instagram Algorithm

48. Topic idea: Directory marketing
Real-life example: LAUNCHiT! for Directory Marketers, Growth Gurus, Brand Builders and Online Agencies

49. Topic idea: Facebook advertising
Real-life example: The Science of Facebook Ads

50. Topic idea: Marketing for product people
Real-life example: Marketing for Product People

51. Topic idea: Marketing plans
Real-life example: Sanity Systems: How To Create Your 2018 Marketing Plan

52. Topic idea: Online branding
Real-life example: Branding Guide for Beginners

53. Topic idea: Personal branding
Real-life example: Personal Branding 101: How to Get Unstuck

Personal development product examples
Finally, in our personal development examples, you’ll see products on relationships, personal finances, motivation and many more.
Broadly defined as“self-help,”this category has endless opportunities for online products.
54. Topic idea: ADHD
Real-life example: The One Page Daily Planner

55. Topic idea: Acting
Real-life example: True Acting

56. Topic idea: Clean living
Real-life example: The 30 Day Reset eBook

57. Topic idea: Communication
Real-life example: My Communication Goals

58. Topic idea: Conversation
Real-life example: Conversation Superstar: The Fast Lane to Conversation Success

59. Topic idea: Dating
Real-life example: Find love now

60. Topic idea: Decluttering
Real-life example: The Swap

61. Topic Idea: Divorce
Real-life example: How to Prepare for Divorce

62. Topic idea: Frugal living
Real-life example: Ebook: Frugal Tips & Recipes for the Wise Homemaker

63. Topic idea: Language
Real-life example: Sound More Natural in Just Five Days

64. Topic idea: Life planning
Real-life example: Free Life Planning Resources

65. Topic idea: Wild food foraging
Real-life example: Seaweed Notebook

66. Topic idea: Minimalism
Real-life example: The Minimalism Challenge

67. Topic idea: Motivation
Real-life example: The Big Shift

68. Topic idea: Relationships
Real-life example: Great Marriages Start Here

69. Topic idea: Remote employment
Real-life example: Remotive Bootcamp

70. Topic idea: Sketchnote
Real-life example: Sketchnote Starter Course

71. Topic idea: Style
Real-life example: Streamline Your Style e-Course

72. Topic idea: Whole foods
Real-life example: Going Whole

With so many examples, there's only one thing missing from this list: you.
See why Podia is the best platform for selling online courses
Join a live demo to see how Podia's all-in-one platform can help you grow your business. Every Tuesday at 4PM ET.
Ready to get started with your online product?
Inspired and ready to get started creating your own online product? Or maybe your example itch hasn't been quite scratched yet -- if that's the case, here are 19 more examples of profitable digital downloads for you to check out. These 10 online business ideas that actually make money may be beneficial, as well.
Otherwise, here’s a simple resource to help you get started on your first course:
How to create an online course in 2019: The complete guide.
Or, if you prefer the recurring subscription model of a membership, we’ve got a guide for creating a membership site, too.
Just sign up for your Podia account and get to work. We’ll be here to help you every step along the way.
Good luck, and happy building 🛠️