125 digital product ideas to start making money online (with real creator examples)

You’ve got the drive to build an online business, but it’s hard to know exactly where to start. A lot of people turn to digital products because you don’t need a huge audience, a crazy budget, or a complicated tech setup.

Digital products work because they’re flexible, easy to scale, and built around what you already know. You only have to create them once, and you can sell them again and again to buyers from anywhere in the world.

But this is where things can get sticky, because there are virtually unlimited options for what digital products you can make.

It’s easy to overthink things and get stuck staring at a blank page or spend weeks building something without knowing if anyone actually wants it.

That’s why this guide focuses on concrete, proven digital product ideas that real creators are actually selling, organized by topic and business type.

Keep reading to find:

• The main types of digital products you can create

• Over 125 ideas for digital products based on your niche

• Real creator examples that show how these ideas work in practice

• Practical tips on how to make sure your product actually sells

At Podia, we’ve helped thousands of entrepreneurs turn their knowledge into online products that sell. Use the ideas and examples below to spark your creativity, then grab your free trial to start building.

What kinds of products can you make?

There are five core types of digital products that you can make and sell online. Each one works a little differently, and you’ll most likely use a mix of these formats as your business grows.

• Digital downloads: Digital downloads are files, basically any type of file you can save on your computer. Think PDFs, ebooks, spreadsheets, templates, printables, audio files, videos, slide decks, and images.

• Online courses: An online course is a more structured learning experience. Courses are usually organized into modules and lessons, and each lesson can have text, video, audio, images, quizzes, etc.

• Coaching: Coaching involves working with someone one-on-one or in a small group to help them reach a specific goal. This can include private sessions, group programs, or longer-term retainers for ongoing support.

• Webinars and workshops: Webinars and workshops are typically live, one-time events where you teach a focused topic. Many creators also sell the replay afterward to turn the live session into an evergreen product.

• Community and memberships: With a community or membership, people pay a monthly or annual fee to access exclusive content, discussions, live events, or networking opportunities. Memberships often include multiple tiers with different perks on each plan.

But truthfully, don’t lose too much sleep picking the “right” format for your product. People don’t buy a product because it’s a course or a download. They buy it because it helps them solve a problem, learn a skill, or move closer to a goal they care about.

The format matters less than how well the product serves your audience, so I recommend picking one that resonates and getting started.

125+ digital product ideas to sell online

Next, you’ll find over 125 digital product ideas organized by different types of businesses. Whether you’re a baker, personal trainer, interior designer, software developer, or something in between, you can use this section as a jumping-off point to find ideas that closely match your skills, experience, and audience.

Along the way, I’ve also included examples from real Podia entrepreneurs, so you can see how people are actually putting these ideas into practice. Feel free to click through, explore their sites, and get inspired by what’s possible when you start building.

This is a big list, so grab a notebook, put on a pot of coffee, and start thinking about what you could create next.

Business and professional services

Digital product ideas for business coaches

As a business coach, your digital products should help other business owners put their ideas in motion. That usually means giving people clarity, structure, and practical guidance they can use to make progress toward their goals.

Depending on how hands-on you want to be, this might mean self-study ebooks and courses, guided group programs, or higher-touch support.

• Digital download: 90-day goal-setting workbook PDF

• Online course: Build your business plan in 8 weeks

• Coaching: 4-week private strategy sprint, 6-week career coaching program

• Workshop/webinar: Use Canva to build your brand kit workshop, Creating contracts for working with clients masterclass

• Community membership: Access to a resource library with monthly group coaching calls

Marketing mentor Sherry Sutton uses digital products in her business by offering 90-minute marketing strategy intensives and ongoing private support for entrepreneurs. She also runs a 12-week online course that helps creators launch successful podcasts, giving them a clear path to grow their reach.

Digital product ideas for freelancers

Freelancers often start by selling a specific service, but many expand their businesses by teaching others how to do the same work more effectively. If you’ve already figured out how to find clients, price your services, and manage projects, those systems can translate well into digital products that help other freelancers.

• Digital download: Customizable client onboarding toolkit, proposal templates

• Online course: Land your next client with a 5-week pitching and pricing program

• Coaching: Portfolio or LinkedIn review sessions

• Workshop/webinar: Price your services confidently without undercharging

• Community membership: Freelancer support hub with templates and monthly Q&A

For example, Michelle Dale from Virtual Miss Friday offers virtual assistance and business management services, and she also teaches other freelancers how to build sustainable businesses of their own. Her offerings include training courses, done-for-you website builds, and a fully online coworking community.

Digital product ideas for social media managers

If you’ve got a knack for social media, you’ll love working as a social media manager or educator. Once you’ve learned how to plan content, understand account analytics, and grow your social media following strategically, that knowledge can become digital products that help other people do the same.

• Digital download: 30-day content planning spreadsheet with captions and prompts, Canva Pinterest template pack

• Online course: How to master Meta ads self-paced course

• Coaching: 1:1 Instagram audit

• Workshop/webinar: Create a month of content in 60 minutes

• Community membership: New templates released every month, with content ideas and trend research

Em Connors from the Creative Bodega teaches creators how to use Canva, grow on Instagram, and create on-brand content for their businesses. Her product lineup has an Instagram analytics tracking spreadsheet, an Instagram Stories masterclass, and a paid community with content challenges and live strategy calls.

She also runs cohort programs around specific topics throughout the year, giving her audience more interactive ways to learn.

Digital product ideas for personal finance educators

In the personal finance space, topics like budgeting, investing, and long-term planning are in high demand, and we often see guided programs and supportive communities that help people stay consistent with their financial goals.

• Digital download: Monthly budgeting spreadsheet, savings tracker

• Online course: Start investing in 30 days email course

• Coaching: Personalized money planning sessions

• Workshop/webinar: Set up a stress-free budget in real-time

• Community membership: Accountability group with monthly money check-ins

Take Johan Lobmeyer from Prospert.io, for example. His business is geared toward people in Switzerland and includes training programs and workshops on taxes, investing, and financial planning. He also has 1:1 services for individuals who want more personalized support.

Creative and media

Digital products to sell as an artist

The world can always use more art! Artists have a lot of flexibility when it comes to digital products. You can sell prints of your finished pieces, teach specific techniques, or help other artists build skills, confidence, and consistency.

• Digital download: Print-at-home art prints, coloring sheets

• Online course: Build a daily drawing habit over 30 days

• Coaching: Portfolio reviews, 1:1 critiques

• Workshop/webinar: Paint together sessions, Pastels for beginners

• Community membership: Monthly challenges and group critiques

Sketchnote artist Emily Mills is a great example of how artists can make money online. She offers a free download to help people choose the right sketching tools, a 30-day email course to build a consistent drawing habit, and paid courses covering sketchnote fundamentals and color theory. She also teaches in-person corporate workshops to reach more people.

Digital products to sell as a musician

Likewise, many musicians are making money with digital products for an additional income stream alongside performing, recording, or teaching. Beyond selling music itself, digital products make it possible to share your skills, teach your instrument, and build recurring support from fans and students who want to learn from you.

• Digital download: Audio files of a recent album, sheet music

• Online course: How to write and release your first EP step by step

• Coaching: One-on-one songwriting lessons or musical instrument lessons

• Workshop/webinar: Turn unfinished ideas into finished songs in 90 minutes

• Community membership: Music library for your instrument, feedback group for vocalists

Joseph D’Amico runs a classical piano membership called Flex Lessons. His subscription includes video tutorials that students can work through at their own pace, plus the option to post videos and receive feedback. Students who want more personalized help can also book virtual 1:1 lessons, and Joseph is able to run everything in one spot with Podia.

Digital products to sell as a photographer

Photographers can also use digital products to share their expertise and grow their income without working more hours. If you’ve already figured out your style, workflow, or how to run a profitable photography business, those systems can translate well into downloads, courses, and community offers for other photographers.

• Digital download: Lightroom presets to achieve a certain style

• Online course: Learn how to build a profitable wedding photography business, Photoshop 101 course

• Coaching: Portfolio and pricing reviews

• Workshop/webinar: Posing masterclass to get great-looking portraits

• Community membership: Learn Photography 101 membership, photographer business support

Photographer Meg Marie puts several of these ideas into practice in her business. She offers a free photography gear guide as a lead magnet, runs masterminds focused on posing and client acquisition, and sells resources like email marketing templates and branding courses to help photographers grow.

Digital products to sell as a writer

Writing lends itself well to digital products because there are so many different skills you can teach. In addition to selling books and writing services, many writers create products that help others develop a writing habit, finish their novels, or learn specific skills like storytelling, copywriting, or pitching.

• Digital download: Daily writing prompt pack, ebook of short stories

• Online course: Finish your first draft in 6 weeks

• Coaching: Manuscript feedback sessions, book pitch practice sessions

• Workshop/webinar: Outline your sales page copy in one hour, masterclass on character development

• Community membership: Writing accountability and critique group

WriterSpark Academy helps writers go from idea to published by offering courses on fiction writing, memoir, and world-building, alongside 1:1 mentorship packages.

Digital products to sell as a content creator

Content creators, YouTubers, and influencers often deal with fluctuating income because of brand deals, algorithms, or ad revenue. Digital products can add stability since you can sell them any time.

While many content creators make products related to their niche topics (for instance, if you have a YouTube channel about sewing, you could sell sewing patterns), it’s also common to create resources that help other creators learn from your experience and grow their own platforms.

• Digital download: Ebook on how to land brand deals and sponsorships

• Online course: Create and publish content consistently for 90 days

• Coaching: YouTube account audit

• Workshop/webinar: Build a sustainable content system without burnout

• Community membership: Idea sharing, feedback, and posting challenges

YouTuber Fei from Feisworld Academy does this by pairing her free content with paid digital products. She teaches podcasting, YouTube, and influencer marketing, and offers an all-in-one annual subscription that gives members access to all courses.

Tech and digital skills

Digital product ideas for developers

Developers are always in demand, which also means there’s a solid audience of people who want to learn dev skills. If you enjoy breaking down complex topics, digital products can be a natural extension of your client work or product development.

• Digital download: Ebook of AI prompts for developers

• Online course: Build and ship a real-world app in 8 weeks

• Coaching: Code review and architecture feedback

• Workshop/webinar: Plan your next software project masterclass

• Community membership: Developer codesharing space

Mark Fulton from Reinventing AI, for example, focuses on helping developers learn how to build AI apps, tools, and agents. He combines training programs with done-for-you services, 1:1 mentorship, and a paid learning membership. This setup lets developers choose how much support they need while keeping everything under one roof.

Digital product ideas for web designers

Like developers, web designers often find that their systems, templates, and style advice can be sold alongside client website projects. Digital products are a way to share that expertise, help other people build better websites, and earn income beyond one-off projects.

• Digital download: Website content planner, Wireframe template pack

• Online course: Design and launch your first client website

• Coaching: Website audits and design critiques

• Workshop/webinar: Design a high-converting homepage live

• Community membership: Web design feedback and resource library

Marie Drouvin does this by combining full website design services with a range of digital products. Alongside her client work, she sells web design courses, ebooks, and mini-workshops, giving customers ways to work with her at different levels.

Health and wellness

Digital products that personal trainers can sell online

Personal trainers and fitness coaches often use digital products to balance their schedules and reach more people. In-person training is time-intensive and location-dependent, but digital products let you support clients online and keep your online fitness business generating income even when you’re not actively coaching.

• Digital download: 4-week beginner workout plan PDF

• Online course: Build strength at home with 10 weeks of guided workouts

• Coaching: Personalized training plans, nutrition coaching

• Workshop/webinar: How to build a realistic weekly workout routine

• Community membership: Virtual gym/studio membership with new classes added regularly

Bee Varga, for example, uses digital products to share her passion for hula hoop fitness with a wider audience. She teaches courses and also runs a membership that gives subscribers access to a growing library of workouts, making it easy for people to train consistently while providing her with recurring revenue.

Digital products that yoga instructors can sell online

Likewise, yoga instructors often start teaching online to create more flexibility in their schedules and reach students beyond their local studios. Digital products make it possible to offer more specialized programs and build recurring income without teaching 24/7.

• Digital download: 7-day series of morning yoga flow videos

• Online course: Yoga for moms, yoga for lower back, yoga for core strength

• Coaching: Private virtual yoga sessions

• Workshop/webinar: Build a personalized at-home yoga flow

• Community membership: Weekly live classes and practice challenges

That’s exactly what Rachel from Ahimsic Health does with her online yoga programs. Through live Zoom classes, structured online courses, and a library of on-demand sessions, she gives students multiple ways to practice, any day, any time.

Digital products for meditation and mindfulness instructors

Meditation and mindfulness are often taught alongside yoga. These practices usually don’t require physical equipment or a shared space, so they translate well into audio files and guided programs that people can reuse when they need a refresh.

• Digital download: Guided meditation audio pack

• Online course: Learn to meditate consistently in 60 days

• Coaching: One-on-one mindfulness support sessions or energy work

• Workshop/webinar: 5 simple mindfulness tools for everyday stress

• Community membership: Daily journal prompts and group meditation sessions

Massage therapist and wellbeing facilitator Karin Elias combines in-person services like massage and sound healing with online coaching programs and workshops. By offering virtual options alongside her hands-on work, she’s able to support people beyond her local area and give clients multiple ways to learn.

Digital products that life coaches can sell online

Life coaching is another popular online business idea we see at Podia. Digital products can expand your impact and introduce new customers to your work, while also acting as a natural stepping stone into higher-touch coaching programs.

• Digital download: Self-reflection workbook

• Online course: Uncovering your core values self-paced course

• Coaching: 1:1 life coaching sessions

• Workshop/webinar: Overcoming fear and uncertainty in the new year

• Community membership: Weekly prompts and group coaching sessions

Leslie and Matt from LMNTL show how all these different product types can work together. Along with traditional life coaching, they offer a community, live workshops, and in-person retreats. Within their coaching practice, clients can choose between one-on-one support or a group coaching program.

Food and culinary

Digital products recipe creators can sell online

If you’re confident in the kitchen, digital products make it easy to share your recipes without the logistics of printing a literal cookbook. With digital cookbooks, cooking courses, or recipe swap communities, you can share great food and (virtually) cook alongside your audience.

• Digital download: Themed recipe ebook or digital recipe pack (summer cookout, holidays, weeknight dinners)

• Online course: Weekly meal prep course with video tutorials, Kitchen knife skills 101

• Coaching: Personalized meal plans

• Workshop/webinar: Plan a flexible week of meals without overwhelm

• Community membership: Monthly recipes and cooking challenges

Jill and Jeffrey from the Whole Food Plant Based Cooking Show use digital products to support their YouTube Channel, where they teach their audience how to make tasty plant-based meals. Through their cookbooks and community membership, their fans can support their work while providing additional income streams beyond YouTube ads.

Digital product ideas for bakers

Bakers can also add layers (of filling) to their businesses by sharing their techniques, recipes, and experience in the kitchen. Whether you’re making resources for home bakers or fellow business owners, digital products can turn Great British Bake Off dreams into realities.

• Digital download: Home baking conversion chart, ingredient substitution guide

• Online course: Ultimate guide to sourdough baking at home

• Coaching: 1:1 strategy sessions for bakery owners

• Workshop/webinar: 90-minute cake decorating masterclass

• Community membership: Recipe swaps and baking support group

For example, Kate from Sweet Kate Bakery teaches courses on making buttercream, decorating cakes, and crafting perfect cupcakes. And Beesham the Baker runs a sourdough masterclass with over 200 video lessons!

Education and teaching

Digital product ideas for educators

If you’re already a teacher, digital products can be a natural extension of your classroom. Many educators create resources directly for students, while others build tools and training for fellow teachers, like lesson plans, activities, and professional development materials.

• Digital download: Printable flashcards for your subject area

• Online course: SAT/ACT exam test prep course

• Coaching: 1:1 or group tutoring

• Workshop/webinar: Lesson plan for the next month in 60 minutes

• Community membership: Teacher resources collaboration group

Educator Veronica Green teaches loose parts play and provides resources for teachers who want to bring more creativity and flexibility into their classrooms. Her offerings include professional development courses and workshops, along with Canva templates that help fellow educators streamline their lesson planning and daily workflows.

Digital product ideas for language teachers

Teaching languages online can also work well with digital products since your students likely live all over the world. Whether you’re helping people prepare for a language exam, learn some basics for an upcoming trip, or practice vocabulary in a different language, digital products make it easy to scale.

• Digital download: Grammar charts for common verbs and phrases in your language

• Online course: Language exam prep course, Learn to speak confidently in everyday conversations

• Coaching: Private conversation practice sessions

• Workshop/webinar: 10 phrases you need to know in your language

• Community membership: Language practice and peer conversation groups

For example, teacher and YouTuber Tiffani from English with Tiffani uses this approach to support English learners around the world. She sells ebooks and vocabulary guides that help students learn idioms, build practical vocabulary, and prepare for interviews.

Digital product ideas for historians

If you specialize in a particular time period, region, or historical topic, you might also find audience members online. Digital products give historians a way to share research, stories, and context that help people better understand the world around them.

• Digital download: Illustrated timeline or historical overview guide

• Online course: Explore a specific historical era in depth

• Coaching: Research review, ask me anything sessions

• Workshop/webinar: Understand a key historical moment in context

• Community membership: History discussions and lecture library

Researcher and African historian Tamkara Adun does this with her online business Odunife. She teaches African languages and culture classes and has also published a children’s book about the Benin Empire.

Lifestyle and home

Digital products to sell in the travel niche

Travel bloggers, content creators, and industry professionals can also sell digital products online. You can share your knowledge of your favorite destinations, help people plan luxurious trips, teach tips for traveling on a budget, or even plan custom adventures for your clients.

• Digital download: Packing list spreadsheets, ebook city guides

• Online course: Plan your first backpacking trip step by step, The ultimate guide to moving abroad

• Coaching: Custom trip planning consultations

• Workshop/webinar: How to travel on a budget, What to know before visiting this city

• Community membership: Destination tips and travel planning support

A great example of combining digital products with a travel business is Jess from Where is Briggs. She runs a blog about traveling with a baby and also offers courses on flying with kids, using car seats while traveling, and managing jet lag as a family. Her digital products naturally build on her written content, giving readers a way to learn more.

Digital products to sell in the pet training niche

Pet trainers and animal care professionals can reach far beyond their local area by turning their expertise into digital products. Whether you specialize in spirited puppies, behavior challenges, or more advanced training, online resources make it easier to support pet owners wherever they live.

• Digital download: Puppy training routine checklist

• Online course: Stop barking in 30 days, How to handle moving with pets

• Coaching: One-on-one behavior troubleshooting sessions

• Workshop/webinar: What these 10 cat behaviors mean

• Community membership: Training support and progress sharing

Victoria Regan from Valley Canine Training shares her passion for furry friends through a digital download workbook and several online courses that cover puppy training, advanced training, and even a scent detection and tracking course for your dog.

Digital products to sell for interior designers

Interior design is often thought of as an in-person service, but many designers expand their reach by teaching alongside client work. From layout decisions to color choices, interior designers can help people feel confident customizing their homes.

• Digital download: Furniture layout cheat sheets, paint color guide

• Online course: Budget-friendly design hacks, How to maximize small spaces

• Coaching: 1:1 interior design consultations

• Workshop/webinar: 5 interior design mistakes people make and what to do instead

• Community membership: Design sharing group with monthly live critiques

Interior designer Lola Swift from Love Living Colourfully uses this model to help people discover their personal style. Alongside her client work, she offers digital downloads and courses that help customers plan design projects, making professional design support more accessible.

Digital products to sell in the organization niche

Last but not least, organization, productivity, and decluttering are popular topics because they help people feel more in control of their time, space, and energy. If your audience wants simpler systems for managing home and life, digital products are a natural way to guide them step by step.

• Digital download: One-task-per-day journal with guided prompts, declutter checklist

• Online course: How to organize your home in 4 weeks

• Coaching: Personalized digital organization consulting

• Workshop/webinar: Declutter one problem area using a simple system

• Community membership: Ongoing reset challenges and accountability

For example, the Minimal-ish Mama teaches online courses focused on building a peaceful, manageable home, with specific programs for decluttering wardrobes, children’s toys, and maintaining simple cleaning routines.

And Matt Ragland offers resources that help people organize their days and build sustainable habits. His work includes courses on bullet journaling and productivity, and building stronger creative writing routines.

How to make sure your digital product sells

Phew! You’ve made it this far, and you’ve probably got your creative juices flowing with lots of digital product ideas to make money online. But before we close out, I want to leave you with one other important note.

The most profitable digital products are the ones that closely match your audience’s wants, needs, and pain points. This means two things:

• Before you build anything, get very clear on who you’re making your product for. (And nope, your target audience can’t be “everyone.”) The more specific you are, the easier it is to create something that feels genuinely helpful and worth paying for.

• Once you know who you’re serving, spend time listening. What questions do they ask repeatedly? What are they stuck on right now? What goals are they trying to reach, and what’s getting in the way?

Pay attention to emails, comments, DMs, past client conversations, and community discussions that happen with your target audience members. You can also reach out to a few people directly and ask what pain points they’re facing.

It’s also worth asking your audience how they want to learn. Do they prefer something self-paced they can work through on their own time, or are they looking for accountability and community? How much time and money do they realistically have to invest?

When you understand these details, it becomes much easier to make the right product, for the right people, in the right format, at the right price. And when those pieces come together, you’re on your way to a sustainable and scalable online business.

If you want a deeper walkthrough on how to do audience research and build a system that drives sales, check out our full guide on how to sell digital products. And once you’ve picked an idea from the list above, the guide will help you turn it into something your audience is excited to buy and set up habits that keep new customers rolling in on autopilot.

How to turn your digital product idea into a profitable online business

You’ve just explored over 100 digital product ideas across all kinds of businesses, so let’s lean into that momentum and actually build something. With Podia, you can turn any of these ideas into your very own online business, all in one place.

Podia has digital downloads, online courses, coaching, webinars, and memberships, as well as your website to showcase your work, and built-in email marketing tools to grow your list.

You can try Podia free for 30 days, which gives you plenty of time to set something up, share it with your audience, and see what resonates. We can’t wait to see what you make.