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The 8 best landing page builders, reviewed

A great landing page can be the difference between a curious visitor and a paying customer. Check out the best platforms to build your landing page.

June 19, 2019 by Taylor Barbieri

You’re launching a new product.

Maybe you want to drive more sales of an existing product.

Or perhaps you’re looking to validate a new product idea.

Either way, you know you need a landing page to help you grow your email list and your sales.

The only problem is sorting through said landing page builders to find one that fits your budget and has the features you need.

So which do you choose?

If you’re still in the decision phase, you’re in the right place.

We’ve tested and broken down eight of the top landing page builders out there, what sets them apart from the competition, and who they’re best for. Today, we’ll also look at their most standout features, their pricing, and finish off each review with a real-life example of a landing page.

Sound like what you need? Then let’s get started. First up is the website and landing page builder Carrd.co.

Landing page builder #1: Carrd.co

If you want something affordable and beginner-friendly as you dip your toes into landing page design, Carrd.co is an excellent choice.  

Carrd.co is a drag-and-drop website builder that can help you put together a sleek one-page website or landing page in just a few minutes using its many templates and integrations.

Unfortunately, Carrd.co doesn’t allow blog-type pages on their websites, so business owners will probably get the most out of Carrd.co by using it to build landing pages and countdown pages for their products.

Features:

  • Multiple sites with each of the paid plans
  • Can upload images, videos, and GIFs
  • Signup forms
  • Widgets for tools like PayPal and Stripe
  • Multiple customizable templates and site elements

Who it’s best for:

  • Creators who are new to entrepreneurship and who are looking for an easy DIY landing page builder
  • Creators who are looking to validate their product ideas and minimum viable products

Free trial: 7-day free trial with no credit card required

Landing page example:

Pricing:

  • Free plan available
  • The lowest paid plan is $9/year
  • The highest paid plan is $99/year

Landing page builder #2: Landing Lion

Like Carrd.co’s price and ease of use, but looking for something with more advanced features?

Landing Lion may be a better match for you.

Landing Lion claims to be the “fastest drag-and-drop builder on the internet” and includes many features you would pay premium prices to access with other landing page platforms.

Though Landing Lion doesn’t have as many templates as the other landing page builders on this list, its current templates are fresh, colorful, and eye-catching.

One of Landing Lion’s most notable features is that it lets you create unlimited pages and unlimited split-tests

Split testing -- also known as A/B testing -- is when you have multiple versions of a website page with one feature changed, such as where you put your CTA or the lead magnet you offer.

The goal of split testing is to see which version of that particular page works best in terms of getting the most signups, purchases, et cetera.  

With website visitors taking only 0.05 seconds to rank your website’s visual appeal, using split-tests to optimize your landing pages can help you to grab more visitors’ attention and interest, which can lead to more sales later on.

Features:

  • 1 custom domain
  • 25,000 views
  • 10 GB of storage
  • Customizable templates
  • Unlimited mobile-responsive pages
  • Unlimited split-testing
  • Capture and track an unlimited number of leads

Who it’s best for:

  • Creators who want an intuitive, drag-and-drop builder
  • Creators who are new to landing page design and don’t want to sacrifice functionality
  • Creators without a technical background who want to try out more advanced features such as split-testing  

Free trial: No free trial, but they offer an unlimited free plan

Landing page example:

Pricing:

  • Free plan available
  • The lowest paid plan starts at $290 per year or $29 per month
  • The highest paid plan goes up to $2,490 per year of $249 per month

Landing page builder #3: Podia

As a creator, we’d guess you’d rather spend your time designing and creating your products than on technical stuff, right?

If so, you’ll love Podia, a creator-friendly platform which empowers everyday people to sell their online courses, membership sites, and digital downloads in one place without additional fees or technical maintenance.

Now, we have a confession to make: we’re definitely more partial to Podia than to other landing page builders in this review.

That being said, 17,000+ other creators agree -- Podia has all of the features a business owner needs, including a landing page builder, to launch and sell digital products without having to fuss with plugins and HTML.

Even better, Podia comes with a free sales copy generator that can help you -- you guessed it -- write compelling landing page copy so you can convert visitors into leads and leads into paying customers.

Features:

  • Sell online courses, memberships, and digital downloads
  • Sell unlimited products
  • No additional charges
  • Customizable landing pages
  • Can create both pre-launch and regular landing pages
  • 20+ integrations, including Mailchimp and ConvertKit

Who it’s best for:

  • Creators who want to sell online courses, memberships, and digital downloads in one feature-packed platform
  • Creators who are looking for a streamlined platform for growing their email list, designing landing pages, and more around their products
  • Creators who want to create beautiful landing pages without technical headaches

Free trial: 14-day free trial with no credit card required, plus a live weekly demo on Tuesdays at 4 PM EST

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Landing page example: Creator Kimi Kinsey’s Get Pinned Academy landing page

Pricing:

  • No free plan available
  • The lowest paid plan is $390 per year or $39 per month
  • The highest paid plan is $790 per year or $79 per month

Landing page builder #4: Leadpages

Creators will love Leadpages’ easy-to-use dashboard and polished templates, not to mention its over 200 landing page templates and creator-friendly features.

One thing that separates Leadpages from other landing page builders is that it allows you to create Facebook and Instagram ads.

Considering 120 million Instagram users interacted with a business website within a month, Instagram ads are a powerful tool for driving traffic and sales to your site.

In other words, if you have an active social media presence for your business -- or just plan on it -- Leadpages’ integrations make it an easy “yes” as a landing page builder.

The out-of-the-box features aren’t bad, either.

Features:

  • Unlimited landing pages
  • Unlimited traffic and lead capturing
  • Over 200 mobile-responsive templates
  • Over 40 integrations for tools like PayPal and Google Analytics
  • A/B testing (in higher-paid plans)
  • FB and Instagram ad-builder
  • Weekly group coaching to answer questions

Who it’s best for:

  • Creators looking for regular landing page feedback and guidance
  • Creators who want a nice array of features, but who don’t want to be bogged down with bells and whistles
  • Creators with thousands of visitors per month and who want to improve their landing pages with testing

Free trial: 14-day free trial, but credit card information is required

Landing page example:

Pricing:

  • No free plan available
  • The lowest paid plan starts $300 per year or $27 per month
  • The highest paid plan goes up to $2,388 per year or $321 per month

Landing page builder #5: Landingi

So you want to create a gorgeous landing page, but you don’t want to walk through technical mazes to get there.

Landingi has you covered.

Compared to its competition, Landingi is overflowing with features and is definitely the most bang-for-your-buck landing page builder (so long as that’s all you’re looking for).

In addition to a huge selection of professional-grade templates, Landingi offers many longer-form templates as well.

If you’re selling a higher-priced or feature-rich digital product, a longer landing page gives you more real estate to educate and convince your leads to become customers.

So if that’s the case for you, Landingi’s well-designed templates definitely can take the design work off of your plate.

Features:

  • Unlimited landing pages
  • Unlimited domain names
  • Drag-and-drop landing page builder
  • 150 templates
  • Unlimited visitors
  • Mobile-responsive

Who it’s best for:

  • Creators who want to design professional-level landing pages without hiring a designer
  • Creators who value flexibility in terms of designing and testing their landing pages
  • Creators who have multiple sites or products that need their own landing page

Free trial: 14-day free trial with no credit card required

Landing page example:

Pricing:

  • No free plan available
  • The lowest paid plan is $348 per year or $39 per month
  • The highest paid plan is $2,508 per year or $279 per month

Landing page builder #6: Lander

Not all creators want to expand their audiences -- some want to nurture their existing followers instead.

If you fit into the latter camp, then you’ll enjoy Lander’s A/B testing, dynamic text replacement, and multiple templates.

The only drawback of Lander is that it limits monthly visitors (5,000 for the “Basic” and 25,000 for the “Professional” plans), which is why it may be better for creators with small but loyal audiences.

Lander also has limited templates compared to other landing page builders in this review, with many of these templates geared towards e-commerce and not digital products.

That being said, each of the templates available is of excellent quality -- you might just need to tweak them a little to fit your needs.

Features:

  • Up to 5,000 visitors per month
  • A/B testing
  • Facebook landing pages
  • Dynamic text replacement
  • Drag-and-drop builder
  • Multiple templates
  • Integrates with popular tools like Zapier and VerticalResponse

Who it’s best for:

  • Creators who consider A/B testing a must-have for their landing page
  • Creators who have laser-targeted niche audiences (and want to design landing pages for them)
  • Creators with smaller but loyal audiences

Free trial: 14-day free trial with no credit card required

Landing page example:

Pricing:

  • No free plan available
  • The lowest paid plan is $192 per year or $49 per month
  • The highest paid plan is $996 per year or $99 per month

Landing page builder #7: Unbounce

If you’ve ever purchased something from another business, there’s a good chance that product’s landing page was built using Unbounce, which is one of the popular and long-standing landing page builders available.  

With more advanced features and integrations, Unbounce is better for creators with sizable audiences -- at least several thousand visitors per month -- and those with a strong background in marketing.

What makes Unbounce unique is that it also collects landing page data in compliance with GDPR.

Considering 27% of businesses haven’t started to make their companies GDPR compliant, using Unbounce can lighten the load if you have customers based in the European Union.

Features:

  • Up to 75 landing pages
  • Drag-and-drop builder
  • A/B testing
  • Dynamic text replacement
  • Collected data is processed in accordance with GDPR

Who it’s best for:

  • Creators with some experience in marketing because of its more advanced features
  • Creators with large audiences and significant site traffic
  • Creators with active Google Adwords campaigns

Free trial: 14-day free trial after you provide your credit card information

Landing page example:

Pricing:

  • No free plan available
  • The lowest paid plan is $948 per year of $99 per month
  • The highest paid plan is $4,788+ per year or $499+ per month

Landing page builder #8: Instapage

Like Unbounce, Instapage is better suited for creators who have prior experience in marketing and landing page design, although its builder is cleaner and more intuitive than Unbounce’s dashboard.

One feature creators will want to take advantage of is heat mapping, which is included in Instapage’s “Core” plan.

Heat mapping is a technical feature where you can see the “hot” and “cold” areas of a given webpage, i.e., where your readers’ attention is drawn and not drawn, so you can further optimize those sections.

For example, North Face used heat mapping for its checkout page and saw a 62% increase in conversions as a result.

Because the goal of heat mapping is to give your website visitors’ a better experience and encourage them to convert into leads or customers, this feature is best for brands -- such as North Face -- that have at least several thousand visitors per month to their pages.

Features:

  • Up to 30,000 unique visitors
  • 30 published landing pages
  • Mobile-responsive page builder and multiple templates
  • Heatmaps
  • 40+ integrations
  • Dynamic text replacement
  • Custom analytics

Who it’s best for:

  • Creators who have a background in marketing
  • Creators who have several thousand site visitors each month
  • Creators who want to use heat maps to optimize their landing pages

Free trial: 14-day free trial with no credit card required

Landing page example:

Pricing:

  • No free plan available
  • The lowest paid plan is $1,188 per year or $99 per month
  • Higher-priced customized plans are available

Start creating stunning landing pages today

Landing pages, along with your homepage and product pages, are some of the most useful marketing tools you can use to promote your brand and digital products.

Although there are hundreds of landing page builders out there, the eight that would be most suitable for digital product creators include:

  • Carrd.co if you’re looking to create a simple landing page to promote a new product or get idea validation
  • Landing Lion if you want a coding-free builder with vibrant and modern-looking templates
  • Podia if you want a landing page builder that’s part of a larger, all-in-one storefront platform
  • Leadpages if you value an intuitive builder with gorgeous templates
  • Landingi if you want a feature-rich builder that gives you the most bang for your buck (again, provided you’re only looking for a landing page builder)
  • Lander if you’re a creator with a small but loyal audience
  • Unbounce if you’re a creator with a background in marketing and a large online audience
  • Instapage if you want to use heat mapping to optimize your landing pages

There are people out there who’d love to join your email list or purchase your products to make their lives better. Don’t keep them waiting any longer -- start creating your wow-worthy landing pages today.