You’re launching a new product.

Maybe you want to drive more sales of an existing product.

Or perhaps you’re looking to validate a new product idea.

Either way, you know you need a landing page to help you grow your email list and your sales.

The only problem is sorting through said landing page builders to find one that fits your budget and has the features you need.

So which do you choose?

If you’re still in the decision phase, you’re in the right place.

We’ve tested and broken down eight of the top landing page builders out there, what sets them apart from the competition, and who they’re best for. Today, we’ll also look at their most standout features, their pricing, and finish off each review with a real-life example of a landing page.

Sound like what you need? Then let’s get started. First up is the website and landing page builder Carrd.co.

Landing page builder #1: Carrd.co

(Image Source)

If you want something affordable and beginner-friendly as you dip your toes into landing page design, Carrd.co is an excellent choice.  

Carrd.co is a drag-and-drop website builder that can help you put together a sleek one-page website or landing page in just a few minutes using its many templates and integrations.

Unfortunately, Carrd.co doesn’t allow blog-type pages on their websites, so business owners will probably get the most out of Carrd.co by using it to build landing pages and countdown pages for their products.

Features:

Who it’s best for:

Free trial: 7-day free trial with no credit card required

Landing page example:

Pricing:

Landing page builder #2: Landing Lion

(Image Source)

Like Carrd.co’s price and ease of use, but looking for something with more advanced features?

Landing Lion may be a better match for you.

Landing Lion claims to be the “fastest drag-and-drop builder on the internet” and includes many features you would pay premium prices to access with other landing page platforms.

Though Landing Lion doesn’t have as many templates as the other landing page builders on this list, its current templates are fresh, colorful, and eye-catching.

One of Landing Lion’s most notable features is that it lets you create unlimited pages and unlimited split-tests

Split testing -- also known as A/B testing -- is when you have multiple versions of a website page with one feature changed, such as where you put your CTA or the lead magnet you offer.

The goal of split testing is to see which version of that particular page works best in terms of getting the most signups, purchases, et cetera.  

With website visitors taking only 0.05 seconds to rank your website’s visual appeal, using split-tests to optimize your landing pages can help you to grab more visitors’ attention and interest, which can lead to more sales later on.

Features:

Who it’s best for:

Free trial: No free trial, but they offer an unlimited free plan

Landing page example:

Pricing:

Landing page builder #3: Podia

(Image Source)

As a creator, we’d guess you’d rather spend your time designing and creating your products than on technical stuff, right?

If so, you’ll love Podia, a creator-friendly platform which empowers everyday people to sell their online courses, membership sites, and digital downloads in one place without additional fees or technical maintenance.

Now, we have a confession to make: we’re definitely more partial to Podia than to other landing page builders in this review.

That being said, 17,000+ other creators agree -- Podia has all of the features a business owner needs, including a landing page builder, to launch and sell digital products without having to fuss with plugins and HTML.

Even better, Podia comes with a free sales copy generator that can help you -- you guessed it -- write compelling landing page copy so you can convert visitors into leads and leads into paying customers.

Features:

Who it’s best for:

Free trial: 14-day free trial with no credit card required, plus a live weekly demo on Tuesdays at 4 PM EST

Join a live demo to see why Podia is the best platform to sell your digital downloads

See how Podia works and get all of your questions answered in an upcoming webinar on Tuesday at 4pm EST.

Register now →

Landing page example: Creator Kimi Kinsey’s Get Pinned Academy landing page

Pricing:

Landing page builder #4: Leadpages

(Image Source)

Creators will love Leadpages’ easy-to-use dashboard and polished templates, not to mention its over 200 landing page templates and creator-friendly features.

One thing that separates Leadpages from other landing page builders is that it allows you to create Facebook and Instagram ads.

Considering 120 million Instagram users interacted with a business website within a month, Instagram ads are a powerful tool for driving traffic and sales to your site.

In other words, if you have an active social media presence for your business -- or just plan on it -- Leadpages’ integrations make it an easy “yes” as a landing page builder.

The out-of-the-box features aren’t bad, either.

Features:

Who it’s best for:

Free trial: 14-day free trial, but credit card information is required

Landing page example:

Pricing:

Landing page builder #5: Landingi

(Image Source)

So you want to create a gorgeous landing page, but you don’t want to walk through technical mazes to get there.

Landingi has you covered.

Compared to its competition, Landingi is overflowing with features and is definitely the most bang-for-your-buck landing page builder (so long as that’s all you’re looking for).

In addition to a huge selection of professional-grade templates, Landingi offers many longer-form templates as well.

If you’re selling a higher-priced or feature-rich digital product, a longer landing page gives you more real estate to educate and convince your leads to become customers.

So if that’s the case for you, Landingi’s well-designed templates definitely can take the design work off of your plate.

Features:

Who it’s best for:

Free trial: 14-day free trial with no credit card required

Landing page example:

Pricing:

Landing page builder #6: Lander

(Image Source)

Not all creators want to expand their audiences -- some want to nurture their existing followers instead.

If you fit into the latter camp, then you’ll enjoy Lander’s A/B testing, dynamic text replacement, and multiple templates.

The only drawback of Lander is that it limits monthly visitors (5,000 for the “Basic” and 25,000 for the “Professional” plans), which is why it may be better for creators with small but loyal audiences.

Lander also has limited templates compared to other landing page builders in this review, with many of these templates geared towards e-commerce and not digital products.

That being said, each of the templates available is of excellent quality -- you might just need to tweak them a little to fit your needs.

Features:

Who it’s best for:

Free trial: 14-day free trial with no credit card required

Landing page example:

Pricing:

Landing page builder #7: Unbounce

(Image Source)

If you’ve ever purchased something from another business, there’s a good chance that product’s landing page was built using Unbounce, which is one of the popular and long-standing landing page builders available.  

With more advanced features and integrations, Unbounce is better for creators with sizable audiences -- at least several thousand visitors per month -- and those with a strong background in marketing.

What makes Unbounce unique is that it also collects landing page data in compliance with GDPR.

Considering 27% of businesses haven’t started to make their companies GDPR compliant, using Unbounce can lighten the load if you have customers based in the European Union.

Features:

Who it’s best for:

Free trial: 14-day free trial after you provide your credit card information

Landing page example:

Pricing:

Landing page builder #8: Instapage

(Image Source)

Like Unbounce, Instapage is better suited for creators who have prior experience in marketing and landing page design, although its builder is cleaner and more intuitive than Unbounce’s dashboard.

One feature creators will want to take advantage of is heat mapping, which is included in Instapage’s “Core” plan.

Heat mapping is a technical feature where you can see the “hot” and “cold” areas of a given webpage, i.e., where your readers’ attention is drawn and not drawn, so you can further optimize those sections.

For example, North Face used heat mapping for its checkout page and saw a 62% increase in conversions as a result.

Because the goal of heat mapping is to give your website visitors’ a better experience and encourage them to convert into leads or customers, this feature is best for brands -- such as North Face -- that have at least several thousand visitors per month to their pages.

Features:

Who it’s best for:

Free trial: 14-day free trial with no credit card required

Landing page example:

Pricing:

Start creating stunning landing pages today

Landing pages, along with your homepage and product pages, are some of the most useful marketing tools you can use to promote your brand and digital products.

Although there are hundreds of landing page builders out there, the eight that would be most suitable for digital product creators include:

There are people out there who’d love to join your email list or purchase your products to make their lives better. Don’t keep them waiting any longer -- start creating your wow-worthy landing pages today.

Written by

Taylor Barbieri

What do you want to learn today?

Pick a topic