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7 lead magnet promotion ideas to skyrocket your email list

In Chapter 5, you'll learn 7 effective strategies to promote your lead magnet and rapidly expand your email list. Help your target audience easily find your valuable work.

Now that you have your lead magnet and sales page set up in Podia, it’s time to share your link far and wide. Here are some ways you can publicize your lead magnet on your channels to get your work in front of more eyes.

#1 Leverage your website

Your website is prime real estate, so make sure you’re featuring your lead magnet on your most visited pages. In Podia, you can include a lead magnet sign-up form on any page by adding a product block. 

For my road trip website, I’m adding a link to my lead magnet sales page to the header menu and putting a call to action banner on the home page. 

#2 Create blog or podcast content

Another way to feature your free resource is to write blog posts related to your lead magnet topic and include an opt-in form within the content. You can also create podcasts about your lead magnet topic and include a link to the freebie in your show notes. 

I have three articles about road trips on my website, so I added a lead magnet opt-in section to the bottom of each. 

#3 Use social media 

Share snippets or teasers of your lead magnet on platforms like Instagram, Facebook, Twitter, Pinterest, or LinkedIn. Don’t forget to add the link to your opt-in page to your social bios so people can easily find it. 

Podia creator Emily Mills from Sketch Academy includes links and the word “Freebies” in her Instagram bio to point people in the right direction. 

(Need a custom link in bio page? You can create one for free with Podia .)

#4 Collaborate with influencers and other creators 

Another way to reach more people is to partner with other creators in your niche who have a similar audience. You can cross-promote each other's lead magnets, contribute a guest blog post, do a social media takeover, or arrange podcast appearances. 

In your author bio or within the content, mention your lead magnet and provide a link to your opt-in page to capture new subscribers.

#5 Engage with your audience

When audience members reach out to you through email, direct messages, or in the comments section on your social media platforms, respond to their questions and mention your lead magnet as a resource that can further help. You can also add a link to your lead magnet in your email signature. 

#6 Connect in spaces like the Podia Creator Community

Are you a part of any entrepreneurial groups or online communities? This can be a great place to share your new lead magnet. Check the group rules to see if there’s an appropriate place to link your work, but often there’s a section where self-promotion is allowed. 

In the Podia Creator Community , for example, you can share your free lead magnet in the “I made this” channel. 

#7 Join “Get Noticed!”

If you’d like to learn more about growing your audience, check out Podia’s free Get Noticed! course . Get Noticed! is a 5-module course based on dozens of creator interviews, thousands of survey responses, and the techniques 19 successful creators used to get in front of the right people.

You’ll explore audience growth myths and truths, how to find irresistible angles in your content, examples of growth across different platforms, and tips for staying consistent. Enroll for free today!

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Creating a lead magnet is an important step in building your online business. Lead magnets help you grow your audience, showcase your expertise, build connections with followers, and share your knowledge with those who need it. With this solid foundation, there’s no limit to where your creator journey will take you. 

Build your lead magnet for free with Podia today . We can’t wait to see what you make. 


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