How to set up your lead magnet for free in Podia

By now, you researched the perfect topic and designed a great-looking lead magnet. But how do you get it into the hands of your customers? 

Podia includes lead magnet functionality on all plans, including the free plan, and you can easily make your lead magnet available to the public. 

There are two main ways to set up a lead magnet in Podia:

1. Using a digital download product

2. Setting up a free product

Here’s how to do both in just a few minutes.  

Using a digital download product

The first way to distribute your lead magnet is to create a digital download product and deliver the file via email. Simple and easy!

This method works well with files, such as ebooks, audio files, video files, or PDFs like the one we made together in Chapter 2. 

In this video, I’ll walk you through how to set up your lead magnet as a free digital download with email delivery. If you prefer to read, keep scrolling for text and photo instructions. 

Step 1: Click on Products in the top bar of your navigation, and select “New Product.” 

Step 2: When the window pops up, select "Digital download."

Step 3: In the digital download editor, you can add files to your digital download product. You can upload as many files as you like as long as each individual file is under 5GB. 

If you upload multiple files, these will be automatically zipped by Podia's system once it’s downloaded by your customers. 

Step 4: Once you're done uploading the files, head over to the Pricing tab to set up the file delivery method.

Step 5: Under Pricing, select Edit, then choose Free Email Delivery.

This will ensure customers need to enter their emails to sign up for your free product without needing to create an account.

Step 6: Once you have everything set up, make sure to Publish your product.

Step 7: Edit your lead magnet sales page to share more information about your lead magnet and encourage people to download it. Click on the three dots on the right-hand side of your product and choose “Edit site” from the drop-down menu. 

This will take you to a sales page for the product you’re editing. All Podia products automatically come with a sales page so you can easily promote your offer, and Podia’s point-and-click website builder has several different customization options.  

This is the default page: 

If you just want a simple place to promote your product, this page works great out of the box. You can also add other details like text, images, testimonials, FAQs, and grids by clicking the plus sign under each section. 

Finally, edit the page settings to make sure your lead magnet URL is what you’d like it to be. Your best bet is something short and easy to remember. 

Hit publish and you’re good to go. 

Customers can now visit this page and download the lead magnet you created in exchange for their email address. After entering their email address, the file will be delivered via email, and the user will be added to the product as a customer.

Setting up a FREE Product

You can also use other product types for your lead magnets. This works well if your lead magnet is more complex than a single file, like a free coaching session or an online course with multiple modules.

The beautiful thing about Podia is that you can set any product’s price to free, essentially converting it into a lead magnet for your business.

With this method, customers will need to create an account to download the lead magnet from your site. The material will not be directly delivered via email, but the user will get a confirmation message with a prompt to access the product in Podia.

Step 1: Click on Products in the top bar of your navigation, and select “New Product.” Enter the name of your product and choose the type of product you’d like to make.

Step 2: Add the content you created in Chapter 2 to your product. 

Step 3: Set the product’s pricing to Free under the Pricing tab.

Update the availability from Draft to Published when you're ready, and follow the instructions above to edit your free product’s sales page. 

Customers can now visit your product sales page and sign up for your free lead magnet.

If you’d like to see how many people have subscribed to your lead magnet, you can do so in the “Audience” tab. To message your new followers, you can set up one-time broadcasts and automated campaigns in the “Email” tab. 

The last step is getting more followers onto your email list. You’ve worked hard on your lead magnet, and there are many people out there who could benefit from your resource. In the final chapter of this guide, we’ll cover how to promote your list, gain subscribers, and make a bigger impact.