You have something to share with the world.
It might be a passion of yours, a personal talent or a professional skill, and you know that others could benefit from it…
…if you could just figure out a way to bottle that magic and share it with people.
Well, there is a way: create and sell an online course.
The e-learning market is expected to double to $325 billion by 2025.
You’ve seen others selling their courses, and you may have even thought about doing one yourself.
But there’s a lot to think about…
We created this epic 12,000 word guide to answer all of these questions and more. It contains all of the information you need to create and sell a profitable online course, without wondering whether you’re doing things right.
We hope you enjoy our guide, and we wish you the best of luck with your online course!
“Just finished reading Podia's guide for creating courses. It's immensely helpful; the best I've found so far!”
Is creating an online course right for you? In this chapter, we’ll look at who can benefit from producing an online course and what the perks of online education are for entrepreneurs and their customers. We’ll also take a look at the most common mental barriers that creators face when they get started and the best way to overcome them.
Coming up with a profitable idea frustrates a lot of people, but it doesn’t have to stop you. The second chapter of this guide will take you from inspiration to conceptualization with a proven step-by-step process to help you identify the best market for your business, the products that market will respond to, and how to marry your passion with product development.
After you’ve settled on an idea for your online course, you need to start thinking about the best content types -- videos, workbooks, PDFs, and et cetera -- for reaching your audience. We’ll take a look at the pros and cons of different content formats and discuss the best uses of each as well as address accessibility concerns for your audience.
Now that you’re equipped with inspiration, an idea, and a firm grasp of the best content types to build your online course, the fourth chapter of this guide takes you from concept to development with detailed how-to instructions for creating your materials. We’ll cover the ins-and-outs of how to produce screen recordings, talking head videos, audio files, and text-based supplements.
After you build your product and flesh out your content, it’s time to get down to the three P’s of marketing: your pricing, packaging, and pitching. How you price your online course and present it to your audience is just as important as the content of the course itself. After this chapter, you’ll have a keen understanding of the naming and pricing conventions as well as best practices for offering -- or not offering -- guarantees.
How and when you sell your course matters -- a lot. Should you sell with launches or allow your customers to buy anytime? Think of it as the difference between a big launch party or a regular weekly meeting: there are pros and cons to both approaches, and deciding which one is best for your product depends on the audience and the creator behind it.
Most marketing trends come and go with the seasons -- all except one. Email marketing is the most reliable marketing channel to create your digital tribe and build your business, but the key word there is ‘build’. In this chapter, we’ll talk about the benefits of email marketing, as well as the pivotal steps required for growing your email list and nurturing your leads.
Sales writing is as much an art as it is a science, and in this chapter, we’ll teach you both. Make no mistake: the stakes are high when it comes to word choice. What you say, or don’t say, on your sales page can be the difference between earning a lifelong customer or losing a lead at first pass. By the end of this chapter, you’ll have a proven formula used by legions of professional writers to produce, proof, and polish your sales page writing to perfection.