Section 2: How to Market, Sell, and Profit from Your Online Course

Chapter 6: Product Launches vs. Evergreen Sales

There are two ways that most creators sell their courses:

Through product launches, or event-based sales that happen during a specific window (e.g. a week). Outside of that window, enrollment for the course is closed.

An example of a launch-based course is Brian Dean's SEO That Works:

Or through evergreen sales, which are always available to anyone who wants to buy. See how creator Aja Edmond's Podia Storefront lets students purchase any of Aja's evergreen courses:

There are pros and cons to each:

To get your first online course sale, we recommend starting with an evergreen sale. It’s easier, less time-consuming and can be done without having a big audience to start with.

However, if you want to do a launch, consider stacking the deck in your favor and reading our guide to Pre-Launching Your Online Course and Growing Your Email List.

No matter which approach you choose, many of the sales and marketing best practices remain the same. Let’s dive in to ensuring that your course sells!

In the next chapter

Chapter 7: Email Marketing for Online Courses

The number one tool you should be using to get more sales for your course.

Jump to chapter 7

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