There are two ways that most creators sell their courses:
Through product launches, or event-based sales that happen during a specific window (e.g. a week). Outside of that window, enrollment for the course is closed.
An example of a launch-based course is Brian Dean's SEO That Works:
Or through evergreen sales, which are always available to anyone who wants to buy. See how creator Aja Edmond's Podia Storefront lets students purchase any of Aja's evergreen courses:
There are pros and cons to each:
For your first course, we recommend starting with an evergreen sale. It’s easier, less time-consuming and can be done without having a big audience to start with.
However, if you want to do a launch, consider stacking the deck in your favor and reading our guide to .
No matter which approach you choose, many of the sales and marketing best practices remain the same. Let’s dive in to ensuring that your course sells!
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