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Adding your products and sales pages

In Chapter 5, you'll learn how to add digital products like courses, downloads, coaching, webinars, and community plans to Podia. You'll also build sales pages for your products that make visitors say, "I need that!"

Switching gears for a minute, this chapter will show you how to add products and create sales pages in Podia. 

One of the huge perks of using Podia to build your website is that you can sell products and services—like coaching, digital downloads, online courses, community, and webinars—directly from one dashboard. You can even sell your first digital product on the free plan, making this an excellent choice for early-stage entrepreneurs who want room to grow. 

Each product or service you add to Podia automatically comes with a sales page, and you can easily link to your products from other parts of your website once they exist.

(If you don’t have any products yet, skip ahead to Chapter 6 . You can revisit this section whenever you’re ready.)

Adding your digital products in Podia

In your main Podia dashboard, click on the “Products” tab in the top navigation bar and select "New product".

Put in your product's name and type, and click "Create product". Since I’m offering 1:1 sessions to help people plan road trips , I’ll use the “Coaching sessions” product type. 

Next, add details like the price, availability, and calendar booking link. 

For other product types, you’ll be able to add your content or files during this stage. You can learn more about setting up different product types in Podia in these resources: 

In the “Details” tab, add a featured image and description for your product. A two or three-sentence description works well here. You can save the longer details for the body of the sales page. 

Under the “Availability” tab, you can set your product to “Published”, “Pre-launch”, or “Draft”.

  • Published: You’re ready to sell your product right now.

  • Pre-launch: You’re not ready to sell just yet, but you still want to promote your product to drum up interest. People who want to learn more can subscribe to be notified when the product becomes available.

  • Draft: You’re still working on your product. It won’t be visible anywhere on your website.

Since I’m not ready to sell just yet but I do want my service to be visible, I set my product availability to “Pre-launch” and pressed “Publish.”

How to build irresistible sales pages (6 elements to include)

Every offer, free or paid, should have its own sales page. Your sales page has one job: to get your customer to make a purchase. Luckily, Podia automatically includes a free sales page for each product you create so you don’t need to use complicated and pricey third-party sales page builders. 

Here’s how to lay out your sales page and what to include in each section. 

If you’d prefer to watch, Ben will take it from here.

From your main Podia dashboard, head to the “Products” tab and click "All products". Select the product for which you’d like to build a sales page and click on the three dots icon next to the "Edit" button. Select “Edit page” to edit the sales page for this product. 

Podia will automatically generate a nice feature block at the top of the sales page with your product’s image, description, price, and type. You’ll also see your sales page added to the left-hand sidebar under “Products”.

This is a great starting point, and we can do even more to make our sales page shine. 

#1 Add a call to action

If a visitor lands on your page and is ready to buy, you don’t want them to have to scroll through a bunch of information just to click the purchase button. Instead, create a hero or heading section at the top of the page with a buy button, product title, short description, and image or video related to your product.

Don’t put your full sales pitch here. You’ll have plenty of room to share specifics later on the page, instead try to summarize your product in a few sentences. Here’s an example from Andrea Johnson, founder of Craft Killer Fiction .


Podia automatically makes a CTA section for each product, so we’re good to go here. If you like, you can change details like the title, description, and image in the left sidebar. You can also choose if you want the price, product type, and availability information displayed or not.

Website guide: sales pages, hero options

#2 Share customer testimonials 

Yep, testimonials again! You can see why it’s so helpful to gather some during the planning phases. Showing reviews or testimonials for a product increases conversion rates. One study found that a product with 5 reviews was 270% more likely to be purchased than a product with no reviews . For high-ticket offers, this jumps up to 380% more likely.


I’ll add a testimonials block under the call to action hero section using the two reviews I sourced during Chapter 3. Over time, I’ll add new reviews so I have different ones on my homepage and sales pages, but for now, it’s okay to have duplicates. I picked a slightly different layout this time in the “Design tab” and used the text editor to bold important sentences.

website guide: sales page, testimonials build together card white background

To give this section a little more interest, I gave each testimonial a “card” layout and added an image background with a light blue overlay in the design section.

Website guide: Sales page, testimonials build together card blue background

#3 Provide a product breakdown 

In this section, explain what the buyer will get when they purchase your product. You can use a combination of text, images, and bullet points to share the nitty-gritty details. For example: 

  • If it’s a PDF or ebook, say what’s in each section and how many pages it is. 

  • If it’s an online course, lay out the lesson structure, module titles, delivery method, number of videos, and whether or not there’s a live component. 

  • If it’s a coaching program, explain how many sessions each person will get, describe supplemental materials, and highlight any bonuses. 

Think about exactly what the person will receive when they press buy and explain it in detail.


For the product breakdown, I used a text block and added bold text and bullet points.

website guide: sales pages, build together card product breakdown

If you’re selling a course, there’s another block you can use that will pull the modules and lessons from your product into your sales page. It’s not available for the coaching product type, but it’s a good option if your product supports it.

website guide: sales pages, build together card product breakdown content block

#4 Answer questions with an FAQ section 

An FAQ section is a great place to overcome objections and address questions your potential buyers might have. Some common questions you might ask and answer: 

  • Is there a refund policy?

  • How is the item delivered?

  • Will there be updates in the future?

  • How long will I have access? 

Many website builders, including Podia, have a predefined section that creates an FAQ accordion area for you, so you just need to type in a question and the answer to make this layout. You can also use headings and body text for a similar effect.  


Podia’s FAQ section looks great out of the box, so I added it after my product breakdown.

Website guide: Sales page, FAQ section white background in FAQ card

Within the “Content” tab, I edited the questions and answers to address potential customer concerns.

Website guide: Sales page, FAQ section white background in FAQ card editing content

Finally, I’ll change the background color of this section so it stands out from the section above.

Website guide: Sales page, FAQ section yellow background in FAQ card

#5 Consider offering a guarantee

Any time we buy something, there’s a risk that the product won’t solve our problem or satisfy our needs. If you’re willing to take on some of the risk by offering a guarantee, your customer will feel more confident making their purchase.

This is called risk reversal and a money-back guarantee is one of the most common strategies.

There’s no one-size-fits-all approach to offering a guarantee. You could offer refunds within a specific time frame like 60 days, 90 days, or even a lifetime. Do what feels right for you, your business, and your specific product. 

Often, it makes sense to include your guarantee in your FAQ section.

But you can also use an image and text section like Robert Williams of Folyo does on his website. 

#6 Reiterate your offer with a final call to action

At the bottom of the page, repeat your call to action and include a link so people don’t have to go looking for the purchase button again. 

Robert Williams has this final CTA section on the bottom of his sales page so potential customers can see the product and click one button to join. 

Repeat this sales page layout for all the products and services you offer on your website. Once you’re finished, you can make sure your homepage links to the correct sales pages so your visitors can find exactly what they're looking for.


To add another purchase section, I’m using the “Featured” section in Podia to generate an automatic call to action. This will create the same section as the top of the page, but remember you can always update the description, image, title, and design using the left toolbar. I swapped out the image for a different look, but that’s totally up to you.

Website guide: Sales page, Final CTA card adding a banner

Bringing all 6 sales page elements together

Here’s how all the sales page sections above came together, and how you can replicate this using blocks in Podia. 

  • Call to action (Banner block)

  • Testimonials (Testimonials block)

  • Product breakdown (Text or Contents block)

  • FAQ section and Guarantee (FAQ block)

  • Final Call to action (Banner block)

Read more about sales pages: 

In Chapter 6, we’ll set up your About page, Resource page, and blog-style articles on your site. 

Next chapter

Building your About page, blog articles, and Resource page

In Chapter 6, you’ll set up an impactful About page for your website and create pages for blog articles and helpful resources.

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