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The 5 best Kajabi alternatives with pros and cons for each

As a creator, you have a lot of options when it comes to hosting, promoting, and selling your content.

One of those options is Kajabi, an “All-In-One Online Business Platform” that claims to have everything you need to run a successful online business.

For some, Kajabi’s comprehensive platform, customization features, and robust resources are great, but for many creators, this is simply not the case.

In this article, we’ll dig into the pros and cons of Kajabi and give you our honest assessment of the best Kajabi alternatives to help you make an informed decision.

Prefer to watch a video instead? We’ve got you covered 👇

Otherwise, let’s start with the pros: what’s good about Kajabi?

What’s good about Kajabi?

Kajabi is a comprehensive LMS solution that offers a lot of features and customization options to help you bring your vision to life. If you need help, live chat and free resources are readily available.

✓ All-in-one solution

Kajabi allows you to sell online courses, digital downloads, webinars, and memberships, while also giving you advanced email marketing capabilities, a site builder, online payments, affiliate marketing, and more. 

✓ Advanced customization options

If you’re looking for a highly customized web presence, Kajabi offers a variety of themes and customization options within their site builder that can help you do just that. 

✓ Robust resources

In addition to live chat support, Kajabi also offers all of their customers access to “Kajabi University,” their robust resource portal with online training courses, how-to manuals, and more.

What’s not-so-good about Kajabi?

While Kajabi has a lot to offer, the steep price tag, limitations on content and customers, and complex feature set can be a turnoff for some creators.

✗ Inaccessible price

Kajabi plans start at $149/month and go up to nearly $5000/year. Kajabi claims their pricing is “premium, not pricey,” but when you compare their pricing to the other Kajabi alternatives below, Kajabi is, by far, the most expensive option.

✗ Limits on content + customers

Even with the hefty price tag, there are limitations that come with every Kajabi plan. For example, their Basic plan, which starts at $149/mo, only allows you to host and sell three products and communicate with up to 10,000 contacts. There are similar limitations with their other two plans.

✗ Very complex + steep learning curve 

More features and more customization options mean more things to learn, more opportunities to get stuck, and more chances of giving up before you ever make real progress or even make a sale. It’s true that Kajabi does have “set up consultants” to help you get started, but the fact that you would even need a consultant to get set up speaks volumes about the complexity you can expect.

Who is Kajabi best for?

✓ Creators who have a lot of time and resources

✓ Creators who aren’t afraid of a steep learning curve 

✓ Creators who want to manage multiple brands under one pricing plan

✓ Creators who want to edit the HTML and CSS of their site 

✓ Creators who love to get in the weeds with complex technology

✓ Creators who want to focus on the “technical side” of their business

Who is Kajabi worst for?

✗ First-time creators

✗ Creators who are on a budget

✗ Creators who aren’t tech-savvy 

✗ Creators who prefer to never touch code 

✗ Creators with limited time and resources

✗ Creators who just want to “jump in” and get started

✗ Creators who want to start selling as quickly as possible

Final thoughts

We like to think of Kajabi as the “HubSpot for creators” — yes, the tools are advanced and there’s a lot you can do with them, but if you don’t have the knowledge (or the time to learn everything), you’re not going to get much out of it. And if you do have the time and expertise, the price point is still a hurdle, especially when you can get nearly identical tools for a fraction of the cost (more on that below).

Now that you know more about the pros and cons of Kajabi, let’s dive into 5 Kajabi alternatives that you may want to consider during your evaluation process.

#1: Podia

Podia is one of the “all-in-one” Kajabi alternatives that gives you everything you need to sell online courses, webinars, downloads, and memberships without worrying about the tech. When you compare Podia to Kajabi and other Kajabi alternatives, Podia stands out in terms of simplicity, ease of use, and extreme value, which we get into below.

What’s good about Podia?

In addition to being incredibly easy to use, Podia is simply the best option in terms of value. With Podia, you get EVERYTHING you need to run a successful online business at a price point you won’t find anywhere else. And then there’s all the stuff Podia DOESN’T have: limits, technical headaches, or barriers to getting set up. Plus, it’s incredibly user-friendly, making it accessible to creators at every age and level.

✓ Same “all-in-one” solution for 1/3 the price

Podia offers all of the same “all-in-one” features as Kajabi, including online courses, digital downloads, memberships, webinars, online payments, affiliates, email marketing, and more — but Podia is about 1/3 the price of Kajabi. Podia plans start at $39/month while Kajabi’s plans start at $149/month (this means you can use Podia to build your entire sales funnel, without breaking the bank!).

✓ No limits 

Unlike Kajabi, Podia’s Mover Plan and Shaker Plan have NO limits. That means unlimited products, unlimited students, unlimited emails, and unlimited landing pages for all creators.

✓ Simple + easy to use 

With Podia, you can get started in just a few minutes, and unlike Kajabi, there’s no steep learning curve or “set up consultant” required to get moving. 

✓ No technical headaches

Everything about Podia was designed to minimize technical headaches, making it an ideal choice for creators who are not technically savvy. For example, Podia offers a “drag-and-drop” upload for content and a “no-code” site editor that makes designing a beautiful site fast and easy (in fact, it’s so easy, most creators set up their first product in just a few minutes!).

✓ Complete control

You own your content, audience, and revenue. Podia is just in the background supporting your business while you do your thing. 

✓ Best customer support + resources

Podia's customer satisfaction (NPS) scores are in the top 0.01% of all companies on the internet, so if customer support is important to you, Podia is the way to go. With Podia, you can always reach someone via live chat or email, and like Kajabi, Podia also offers a robust resource library full of guides, eBooks, courses, and more.

✓ High-converting checkout

Podia offers a 12-second checkout that’s simple and pain-free, which means less friction for customers and more sales for you. Podia also supports a variety of online payment providers including PayPal, Stripe, and others.

✓ Now offers more advanced email features

Podia’s email marketing platform lets you create sales funnels that nurture your subscribers and turn them into buyers. Send newsletter emails, automated campaigns, set advanced entrance and exit conditions, and track the revenue earned from every single email down to the last dollar.

✓ Includes Podia-exclusive features: Messaging + revenue reporting for every email

Podia has a few exclusive features that you can’t find on Kajabi or other Kajabi alternatives including messaging and revenue reporting for your emails. 

Messaging is the equivalent of having “live chat” on your Podia storefront, which means you can communicate directly with leads and paying customers. Revenue reporting allows you to track any product sales made from your emails so you can track who’s buying and take note of which emails are converting the most.

✓ Free migrations

If you’re already using another platform (including Kajabi!), Podia will move all of your products and customers from your existing platform to Podia for FREE!

✓ Free trial (no credit card required)

Like Kajabi, Podia offers a 14-day free trial, but here’s the difference: Podia doesn’t require you to enter a credit card, making it more accessible and lower risk for course creators at every level.

What’s not-so-good about Podia?

While Podia is best known for being accessible and affordable, it can fall short in terms of design and customization options for some creators.

✗ Fewer advanced design customizations

Because Podia doesn’t offer pre-set themes, you’ll need to build your site (like choosing fonts, colors, etc) from scratch. That being said, the site editor is incredibly user-friendly and easy to use, regardless of your design experience.

✗ No coding 

If you want pixel-perfect precision, Podia is probably not for you, as there’s no way to edit the HTML/CSS of your storefront or site.

✗ Can’t have multiple websites

While Podia allows you to have unlimited sales pages on your site, you can’t have multiple websites like you can on Kajabi’s $399/month plan.

Who is Podia best for?

✓ Creators at every level, from newbies to experts

✓ Creators who want to jump in and get started ASAP

✓ Creators who value helpful, reliable customer support 

✓ Creators who want to get to their first sale as quickly as possible

✓ Creators who don’t want to touch code or deal with technical headaches

Who is Podia worst for?

✗ Creators who want to manage multiple brands under one pricing plan

✗ Creators who want to edit the HTML and CSS of their site 

✗ Creators who love to get in the weeds with complex technology

✗ Creators who want to focus on the “technical side” of their business

✗ Creators who have a very specific vision for the look-and-feel of their brand

Final thoughts

What Podia lacks in advanced customization options, it more than makes up for in simplicity and extreme value, which is why tens of thousands of creators have chosen Podia over Kajabi and other Kajabi alternatives. There’s no need to hire a “set up consultant” or “enroll in a university” — from Day 1, you have everything you need to run a successful online business at a price that any creator, from beginners to experts, can afford.

Try Podia FREE today!

See how easy it is to get started with Podia by signing up for a free 14-day trial. No credit card required!

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#2: Self-hosted WordPress site

For all the “DIY-ers” out there, building your own site (or LMS) through WordPress, Squarespace, or Wix, may seem like an attractive option, but there are many things — good and bad — to consider before going down this path. Let’s start with the pros.

What’s good about hosting your own site?

Most creators who go this route do so because it seems like a cheaper, more “flexible” alternative to an “all-in-one” solution. And if you have the technical skill (or the resources to pay a developer/designer), this can be true.

✓ Ability to customize 

If you have the time and technical skill, you can build a self-hosted site that functions like an “all-in-one” solution and aligns with your aesthetic vision. Keep in mind, you will probably need to know how to code HTML and CSS, or pay a designer/developer to do it for you.

✓ You can pick-and-choose “the best” tools for your needs

With a self-hosted site, you’re going to need to purchase each individual “tool,” which means you can pick-and-choose the best ones for your e-commerce business. 

For example, instead of using the built-in email tools of an “all-in-one” solution, you can choose your favorite email service provider, affiliate provider, and so on. That being said, it IS possible to do the exact same thing with an “all-in-one” solution, as long as that platform has integrations for the tool(s) you’re looking for.

What’s not-so-good about hosting your own site?

While the flexibility of building your own site may seem like a good option at first, many creators who’ve been down that road will tell you that it’s not worth the time, money, and headache.

✗ Expensive

Because you’re not working with an “all-in-one” solution, you’ll need to pay for each piece of software, as well as any add-ons you’d like. For example, you’ll need to pay for the web builder (like WordPress, Squarespace, Wix, etc), web hosting, and custom domain, plus plugins for your products, an email marketing tool, landing page creator, affiliate program, membership platform, payment plans…you get the picture. 

✗ Difficult to set up 

Unless you’re very technically savvy, creating a custom site that looks and feels exactly as you envision (and making all the plugins work correctly) is very difficult. Even if you have the technical knowledge, it’s still going to take a good chunk of time to set up and build everything from scratch (vs just diving in and focusing on your products). 

✗ Harder to maintain

With self-hosting comes a host (see what we did there ) of constant plugin updates and potential bugs that you’ll need to stay on top of to keep your online business running smoothly and to keep customer complaints at a minimum. As you can imagine, this can become very time-consuming and costly for many creators, especially those who are still working full time.

✗ No data-sharing between tools

Unlike an “all-in-one” solution, a self-hosted site doesn’t support data-sharing between tools, which means there is no “single source of truth” when it comes to your analytics and you can’t fill in the gaps between tools. For example, if your emails are in one place and your products are in another, it’s difficult (sometimes impossible) to track the impact your emails are having on product sales.

✗ Often looks (and feels) “amateur” 

Unless you have the time, knowledge, and resources to create your own custom solution, more often than not, your site, and your online business, as a result, will end up looking “slapped together” instead of polished and professional.

Who is self-hosting best for?

Creators who have technical expertise 

Creators who have a lot of time and resources

Creators who aren’t afraid of a steep learning curve 

Creators who work directly with a developer/designer

Creators who want to edit the HTML and CSS of their site 

Creators who love to get in the weeds with complex technology

Who is self-hosting worst for?

First-time creators

Creators with limited time and resources

Creators who are not technically savvy 

Creators who get easily frustrated by technology 

Final thoughts

If you have the technical skill (or you have access to a developer/designer), a self-hosted site could work for you. But if you’re like most creators who would rather focus on their products vs customizing their code, dealing with bugs, or constantly tinkering with their software, a self-hosted site is probably not for you.

#3: Teachable

Like the other Kajabi competitors on this list, Teachable markets itself as an “online business platform,” but below the surface, it’s clear that Teachable is less of a “comprehensive business platform” and more of a course platform (or learning management system) with a few added benefits for creators who sell coaching products or need integrations to make their businesses run smoothly.

What’s good about Teachable?

Teachable offers unlimited courses and students on every paid plan. Teachable is also very well-known in the space, which gives it an inherent feeling of “trust” for some creators.

✓ Unlimited plans

Unlike Kajabi, Teachable offers unlimited courses and unlimited students on all paid plans, making it one of the more generous Kajabi competitors on this list.

What’s not-so-good about Teachable?

If you scratch below the surface, Teachable is more of an online course platform that has a few bells and whistles, including analytics and coaching sessions, plus some integrations for things like scheduling, email marketing, and live chat. 

For creators who rely heavily on email marketing, memberships, and webinars, Teachable falls short, as they do not have their own email marketing tools, nor do they offer a true membership or webinar feature. And unlike Podia, Teachable does not have their own live chat feature (though they do offer integrations with platforms like Zapier, Zendesk, and Intercom, but those are additional costs for creators).

✗ No email marketing campaigns

While Teachable does offer integrations with certain email service providers, they do not have any of their own email marketing campaigns or tools, which means your marketing and sales analytics will be separate rather than integrated.

✗ No “true” membership feature 

If you want to sell monthly or annual memberships, Teachable is not for you, as their version of a “membership” is just recurring billing on a course.

✗ No ability to sell webinars

Unlike Podia or Kajabi, Teachable does not allow you to sell webinars, which can be limiting for many creators, especially those who rely on live teaching. Teachable does offer an integration with Calendly and Zoom (which would allow you to book coaching calls or conduct makeshift “webinars”), but those are tools you would have to pay for separately and there is no way to charge for a Zoom meeting.

✗ No live chat tool

Again, Teachable offers integrations with live chat tools like Zendesk and Intercom, but unlike Podia, they do not have their own native live chat tool. This means if you want to chat with prospective or current customers, you’ll have to pay for that additional software and manage the integration.

✗ Transaction fees on Basic plan

If you’re a creator on a budget, Teachable’s Basic plan ($29/month) looks like a good choice, but it comes with a 5% transaction fee that can make it more difficult for you to turn a profit.

Who is Teachable best for?

Creators who sell coaching products

Creators who just want to focus on online courses

Who is Teachable worst for?

Creators on a budget 

Creators who prefer native email marketing tools 

Creators who sell monthly or annual memberships 

Creators who use webinars to teach their course content live 

Creators who are selling a variety of products beyond just courses

Creators who don’t want to pay for (or deal with) a bunch of integrations

Final thoughts

If you’re only selling online courses, Teachable is a good option. But if you’re like most creators who want to expand and scale their businesses over time, Teachable is not a perfect solution because it doesn’t have the robust features you need to sell a variety of products (like memberships, webinars, etc), nor does it have the marketing or analytics support you’ll need as your business becomes grows and evolves.

#4: Udemy

Udemy is an online learning and teaching marketplace that allows creators to create and list their courses for free. Because people come to Udemy in search of courses (or they google a specific course topic and Udemy results pop up), you’re able to get your course in front of relevant customers who are ready to buy instead of having to find those customers yourself through your own marketing efforts. While the barrier to entry is low, Udemy does take 3/4 of what creators earn in exchange for “marketing and visibility” in their marketplace, which can be a deal-breaker for some creators.

What’s good about Udemy?

The main benefit of using Udemy is the marketplace feature, which gives creators access to an audience that’s hungry for education. This takes the marketing burden off the creator, allowing them to focus on product creation. That being said, the benefits of the marketplace come with a pretty hefty price tag, which we get into below.

✓ Visibility in a course marketplace

If you don’t have a built-in audience (meaning an email list, social media following, etc), Udemy’s marketplace can be a good way to get eyeballs on your products and a few dollars in your pocket.

What’s not-so-good about Udemy?

While Udemy can give you some initial exposure, most serious creators end up leaving the marketplace because of the high transaction fees and lack of control over your content and audience.

✗ You keep 1/4 of what you sell 

Udemy takes about 75% of your course sales, leaving you with just 25% of the total sales. By our assessment, this is the least “creator-friendly” payment structure of all the Kajabi alternatives on this list.

✗ Less control over pricing

Because Udemy is a course marketplace, you’re stuck competing with hundreds of other courses that are similar to yours, which means you often have to lower your prices in order to remain competitive.

✗ No control or ownership over your content 

Along with revenue cuts, you also have no control over how or where your content appears in the Udemy marketplace, nor do you have access to your customer list. This means you don’t know who your customers are and cannot contact them outside the Udemy marketplace, which makes it difficult for creators to grow and scale their businesses over time.

Who is Udemy best for?

Creators with no built-in audience 

Creators who prefer “done-for-you” marketing

Creators who don’t mind taking a 75% revenue cut in exchange for exposure

Who is Udemy worst for?

Creators who have a built-in audience 

Creators who want complete control over their content and audience

Creators who don’t want to give up 75% of their earnings to a course platform 

Final thoughts

Udemy can be great for first-time creators who don’t have an audience and want to get a bit of exposure without investing in marketing. But once you advance beyond that initial stage (which doesn’t take long!), many creators become frustrated by not having complete control over their products, customer lists, and earnings. Long story short? If you want to seriously grow your online business, Udemy is not a good long-term solution.

#5: Mighty Networks

Mighty Networks is a “new kind of website builder” that brings community, content, commerce, and courses together in one place. Mighty Networks was created to help people like influencers monetize their audiences by giving them the tools they need to engage with and sell to their fans. While we consider Mighty Networks a “true” membership site solution, it’s not a true “all-in-one” solution, making it an ideal solution for some creators, but not a perfect solution for all.

What’s good about Mighty Networks?

Mighty Networks is a true membership site solution, making it a good and reasonably affordable choice if your goal is to monetize your audience on a monthly or annual basis. Plus, they offer a free plan, which is great for those who are new to memberships or course creation.

✓ Affordable

Mighty Networks pricing ranges from a free plan up to an $81/month plan, making it a much more accessible option for creators at all levels. The only caveat to this is that you must host your own videos, which can bump up the price considerably if you have a lot of video content.

✓ Built-in community features

When you upgrade to The Community Plan, creators get access to community features like Groups, Questions and Polls, and Events, which are great for keeping your community alive and engaged.

What’s not-so-good about Mighty Networks?

While Mighty Networks may appear more affordable on the surface, if you factor in the cost of hosting your own video content, it can get very expensive. And while you can sell online courses through Mighty Networks, it’s clear that they are a membership solution with the ability to sell online courses, not an “all-in-one” solution like some of the Kajabi alternatives on this list.

✗ Only focused on memberships + courses

Instead of being a comprehensive, “all-in-one” solution, Mighty Networks is much more focused on memberships and online courses, which may not appeal to creators who are selling things like digital products (like a downloadable PDF), webinars, affiliate programs, and more.

✗ You must host your own videos

Mighty Networks requires you to host your own videos which can get extremely expensive (and complicated) if you have a lot of video content (and what creator doesn’t?!).

✗ No email marketing tools

Unlike many of the Kajabi alternatives on this list, Mighty Networks does not offer any built-in email marketing tools, making it an incomplete solution for many creators who rely on email marketing to make sales.

Who is Mighty Networks best for?

Creators who do not rely on email marketing 

Creators who are focused on memberships and online courses

Who is Mighty Networks worst for?

Creators with a lot of video content 

Creators who rely on email marketing 

Creators who are not interested in creating a membership 

Creators who want to offer more than just memberships and online courses

Final thoughts

If your goal is to only sell memberships, Mighty Networks may be a good choice for you. But if you want to sell memberships, online courses, digital products, webinars, have an affiliate program, send emails, live chat with customers, and more, Mighty Networks is not going to be that “all-in-one” solution you’re looking for.

The gist of it:

Like the alternatives on this list, Kajabi is good for some creators, but it’s not good for all creators, which is exactly why we created this list of what we believe are the best Kajabi alternatives.

We hope our honest assessment of Kajabi and the best Kajabi alternatives help you throughout your evaluation process and we wish you the best of luck throughout your journey as a creator!

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