Podia vs. Kajabi: What’s right for me?
Great question! We obviously think we’re pretty great, but here’s an honest comparison:
Both Podia and Kajabi allow you to sell online courses, downloads, events, coaching, and build a community for your audience.
Unlike generic online course platforms, Podia and Kajabi are all-in-one options, meaning you’ll also get features like email marketing, a website builder, affiliate marketing, and selling tools like product upsells and waitlists.
To help you decide between Podia vs. Kajabi, let’s dive into the details.
Podia vs. Kajabi pricing plans
First, let’s talk numbers.
Podia pricing:
Podia has three plans: Mover, Shaker, and Earthquaker. All Podia plans come with your website, digital products, community, and unlimited members and sales.
Podia has a 30-day free trial that lets you test everything, too, so you can make sure it’s the right fit before buying.
- Mover: $49/month and 5% transaction fee ($42/month when paid annually): Includes your community, website builder, blog, landing pages, digital products, and courses, with 50 products and 25 community spaces.
- Shaker: $99/month and 0% transaction fee ($84/month when paid annually): Includes everything in Mover, plus affiliate marketing, upsells, 1 assistant seat, and integrations with PayPal, Zoom, and Zapier, plus 150 products and 100 community spaces.
- Earthquaker: $179/month and 0% transaction fee ($150/month when paid annually): Includes everything in Shaker, with unlimited products, unlimited assistant seats, unlimited video storage, and unlimited community spaces.
All Podia plans include email marketing features like automations, newsletters, email templates, segmentation, tagging, and campaigns. Mover includes up to 100 subscribers, Shaker includes up to 500 subscribers, and Earthquaker includes up to 1,000 subscribers. You can also pay for more subscribers on any plan as your list grows.
Podia also includes a free migration service on paid plans. The team will move your products and customers over from another platform so you can get set up faster without extra work. Learn more about how migrations work here (https://help.podia.com/en/articles/11370439-migrating-your-products-to-podia).
Kajabi pricing:
Kajabi has three pricing plans.
- Basic: $179/month ($143/month when paid annually): Includes 5 products, 1 website, 1 community, landing pages, funnels, email marketing, up to 2,500 contacts, and 1 extra admin user
- Growth: $249/month ($199/month when paid annually): Includes 50 products, 1 website, 1 community, up to 25,000 contacts, and everything in Basic, plus affiliate marketing, cohort courses, advanced automations, webhooks, third-party integrations, the ability to remove Kajabi branding, and 10 extra admin users
- Pro: $499/month ($399/month when paid annually): Includes unlimited products, 3 websites, 3 communities, up to 100,000 contacts, and everything in Growth, plus a branded mobile app, API access, a custom code editor, and 25 extra admin users
Here’s how this could shake out in real life:
Let’s say you’re a new creator, and you just created your first product. You earn $500 in sales this month.
Here’s what you’d pay on each plan to run this business on Podia:
- Podia Mover: $74/month ($49/month + 5% transaction fee)
- Podia Shaker: $99/month
- Podia Earthquaker: $179/month
And here’s what you’d pay to run this business on Kajabi:
- Kajabi Basic: $179/mo
- Kajabi Growth: $249/month
- Kajabi Pro: $499/month
For a new creator, Kajabi eats up a huge chunk of your revenue when you’re starting out. But also, as you start to grow, you hit another wall with Kajabi – product limits.
Kajabi limits you to just 5 products on its Basic plan, which starts at $179/month. Podia’s Mover plan starts at $49/month and includes up to 50 products, giving newer creators much more room to experiment and grow before needing to upgrade.
And when you’re ready for unlimited products, Podia’s unlimited Earthquaker plan starts at $179/month — the same starting price as Kajabi’s Basic plan. To get unlimited on Kajabi, you’ll need Pro, which costs $499/month.
Here’s a look at Podia’s product limits at a glance:
- Podia Mover: 50 products for $49/month with 5% transaction fee
- Podia Shaker: 150 products for $99/month
- Podia Earthquaker: Unlimited products for $179/month
And Kajabi’s product limits:
- Kajabi Basic: 5 products for $179/mo
- Kajabi Growth: 50 products for $249/month
- Kajabi Pro: Unlimited products for $499/month
Have an idea for a series of mini-courses? Want to add new printables to your shop every month? Excited to launch a year of different coaching programs? We say, the more, the merrier!
You can build a website and blog with Podia and Kajabi
Podia and Kajabi both come with a website builder so you can showcase your business and products. You can connect a custom domain, choose your favorite fonts and colors, track your traffic with Google Analytics, and adjust your site design to match your branding.
Podia website builder
Podia offers an intuitive page builder that allows you to design your dream website even if you don’t know how to code. With just a few clicks, you can display testimonials, promote your lead magnet or email opt-in form, highlight best-selling products, and tell customers more about your brand.
Plus, your blog and landing pages use the same user-friendly website builder, so you don’t need to learn any new tech, and all your pages will look cohesive.
According to Podia creator Joseph D’Amico, “Podia makes website building so fun. I feel like I could set up a site in an afternoon, and it would look great. And there’s something to be said for how pretty it is. It’s the best-looking one by far.”
Kajabi website builder
Kajabi offers a drag-and-drop website editor and a library of templates to help you get started. You can also create a storefront for your products or a blog to share your knowledge.
While it can be helpful to have themes as a starting point, some users report that there are limited customization options. You can make surface-level adjustments like swapping colors and images, but significantly changing the layout of an element in Kajabi is tricky.
Like Podia, Kajabi has your website, blog, and landing pages included, so you can build everything in one spot.
Set up beautiful online courses
Both Podia and Kajabi offer top-tier course builders that make sharing your work a breeze. Both platforms let you add all the course content, lessons, and modules you want, with the option to make cohort programs, drip courses, and add interactive content like videos.
(One thing to note, though: Cohort courses are included on all Podia plans. To make cohort programs on Kajabi, you’ll need to upgrade to the $249/month Growth plan.)
With Kajabi, you can create assessments and quizzes with the option to segment students based on their results. You can also require students to complete assessments before moving on to the next lesson.
With Podia, you can create multiple-choice quizzes and issue course completion certificates to motivate your students. Course building is easy, and your students can enjoy their content in a clean, distraction-free interface. You can also bundle courses with private community spaces and events, giving your students an easy place to connect and learn together.
Run your email marketing in the same place as everything else
Email marketing features are included with both Kajabi and Podia. Both platforms allow you to build your email list, send broadcasts, create email newsletters, run automated email campaigns, and drip content to subscribers over time.
Podia email marketing
With Podia’s email marketing tools, you can design email sequences and run marketing campaigns all in one place, so you don’t have to pay for a separate email service integration like Mailchimp or ConvertKit (now known as Kit).
Podia Email includes automations, campaigns with entrance and exit conditions, tagging, segmentation, audience filters, and metrics like how much income you earned from each email.
There are over a dozen email templates you can choose from, or you can build your own using the easy email builder. And because your email is already connected to your website, blog, and products, it’s easy to click and add opt-in forms, set up lead magnets, and automatically pull blog posts into your emails in just a few clicks.
All Podia Email features are included on all plans, and each plan comes with a set number of subscribers out of the box.
- Mover has 100 subscribers
- Shaker has 500 subscribers
- Earthquaker has 1000 subscribers
If you need more, you can add on extra subscribers any time for an additional fee.
Kajabi email marketing
Kajabi also comes with email marketing tools, as well as a sales funnel feature and advanced automations. Each plan comes with a set number of contacts, but if you end up needing more as your business grows, you can pay to add additional subscribers.
We’ll help you move to Podia for free
If you're looking for an all-in-one platform that makes it simple to run your online business, has world-class customer service, and is affordable whether you're just starting out or growing fast, we built Podia just for you.
And to make the decision even easier, we also offer free migrations on all paid plans, so you don't have to move your existing products and email list over by yourself. All you need to do is sign up for a Mover, Shaker, or Earthquaker plan, let the team know you're interested in a free migration, and we'll get the process started.
Before you know it, your whole business will be up and running on Podia — and you'll wonder why you didn't switch sooner.