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Wait, when did sending an email newsletter become one of your top business expenses?

Big-box email marketing platforms like ActiveCampaign offer features and pricing intended for huge businesses. You can use these tools as an independent business. But you may end up paying for more than you need, or get stuck managing a system that would be someone’s full-time job in a big company.

ActiveCampaign vs. Podia Email

If you want the complexity of a tool built for big business (without 7-figure pricing), ActiveCampaign is a great option. But if you’re looking for beautiful emails and automations you can build yourself (in the same platform as the rest of your business), you might want to consider Podia.


Free plan with 100 subscribers
Send unlimited emails on all plans
Segments and automation
Email templates
Online community platform
Sell digital products, courses, and coaching
Customer messaging
Free website
Unlimited landing pages on all plans


x No free plan
Send unlimited emails on all plans (with less than 250,000 contacts)
Segments and automation
Email templates
x No online community
x No digital products, coaching, or courses
x No customer messaging
x No website
Landing pages only on select plans

This table has Podia,ActiveCampaign columns and 17 rows

Comparing Podia vs. ActiveCampaign



Free plan

Podia is yes

ActiveCampaign is no

Unlimited email sends

Podia is yes

ActiveCampaign is yes

Email templates

Podia is yes

ActiveCampaign is yes

Visual email builder

Podia is yes

ActiveCampaign is yes

Segments and audiences

Podia is yes

ActiveCampaign is yes


Podia is yes

ActiveCampaign is yes

A/B testing

Podia is no

ActiveCampaign is yes


Podia is yes

ActiveCampaign is no


Podia is yes

ActiveCampaign is no

Digital products

Podia is yes

ActiveCampaign is no

Online courses

Podia is yes

ActiveCampaign is no

Community memberships

Podia is yes

ActiveCampaign is no


Podia is yes

ActiveCampaign is no


Podia is yes

ActiveCampaign is no

Affiliate marketing management

Podia is yes

ActiveCampaign is no


Podia is1,900+

ActiveCampaign is870+


Podia isEmail support on all plans, email and chat support on paid plans

ActiveCampaign isChat and email support on all plans

Need help moving your products, customers, or email list to Podia?

Need help moving your products, customers, or email list to Podia?

Learn about migrations

Video demo

Podia email in action

Wondering if Podia is the best email marketing software for you? Go behind the scenes in this video walkthrough, where Ben will show you the ins and outs of Podia’s email features.

"It’s such a massive relief to not have to juggle multiple tabs and set up everything separately. It saves me so much time—and lets me spend my effort and energy on actually creating my courses and products, not on solving back-end tech headaches.

I’m also loving the ability to email folks who have ‘This free product’ AND ‘That free product’ at the same time. My open rates have improved from around 22% to more like 35%."

Krystal Trammell, Rethink Birth

Icon of a clock

Less time building complex automations, more time doing what you love.

With Podia, your subscribers, leads, customers, tags, and products are all connected in one place. You don’t need to worry about integrating with third-party tools like Zapier, WooCommerce, or Shopify, which come at an extra cost, and you can feel confident that everything is running smoothly behind the scenes.

Create a full website and unlimited landing pages.

No need to pay extra for third-party landing page builders. Podia gives you a beginner-friendly website builder with unlimited pages for free so you can customize your online home however you like. Plus, you can seamlessly add eye-catching email opt-in forms with a click.

Start making sales and growing your impact on the free plan.

Podia’s free plan includes your first 100 email subscribers, tagging, segments, and unlimited active campaigns, each with up to three emails. You can also build your full website, sell coaching and a digital download, and run an online community so you can launch your online business without spending a dime.

Why creators choose Podia over ActiveCampaign

Here are some reasons entrepreneurs choose Podia to power their businesses.

Don't let complicated tech slow you down.

Podia’s intuitive email builder makes it easy for anyone to design stunning emails, create effective campaigns, and build automations. Your emails, subscribers, customers, tags, and products are all together in one place, so you can feel confident that everything is set up correctly behind the scenes.

Create unique audiences with unlimited segments and tags.

Talk to specific people in your audience or grow multiple audiences around different interests using Podia’s powerful segmentation and tagging functionality. You can send emails to people based on how many products they’ve purchased, how much money they’ve spent, and other advanced filters.

Track which emails generate the most sales.

Podia’s email dashboard will show you how many products you sold from a specific email and your total earnings for each of your email marketing campaigns so you can see what’s resonating with your audience.

Simple and fair pricing.

With Podia, you get 100 email subscribers for free on every plan. After that, you can add on more for an affordable price as you grow. No surprises.

What could your emails look like? Here are some of the free email templates available with Podia

Get your free Podia account

Join the 150,000+ creators who use Podia to create websites, sell digital products, and build online communities.

Sign up free

Podia vs. ActiveCampaign: Which one is right for me?

Podia and ActiveCampaign are both tools for managing and automating your email marketing, but while ActiveCampaign focuses on enterprise-level automation, CRM, and sales engagement, Podia gives you a wide range of tools for running your entire business.

Every creator business is unique, so to help you make the best choice for your situation, let’s see how Podia vs. ActiveCampaign compare.

Pricing and plan limits for Podia and ActiveCampaign

Podia and ActiveCampaign have different plans and pricing based on the number of email subscribers you have. As you grow your list, you must upgrade to continue contacting your audience members.

With Podia, you’ll start by choosing a base plan:

  • Free: $0/month (10% transaction fee)
    • Includes your full website, a membership community, and the ability to sell one digital download and one coaching product
  • Starter: $9/month or $4/month when paid annually (8% transaction fee)
    • Includes everything on the Free plan plus a custom domain, integration with Google Analytics, and live chat support
  • Mover: $39/month or $33/month when paid annually (5% transaction fee)
    • Everything on the Starter plan plus unlimited digital products, unlimited online courses, and our easier-than-drag-and-drop online course builder
  • Shaker: $89/month or $75/month when paid annually
    • Everything in Mover plus affiliates and embeddable checkout

All plans include your first 100 email subscribers for free. You can add more subscribers for an additional fee.

  • Up to 100 subscribers: Free
  • Up to 500 subscribers: $9/month
  • Up to 1500 subscribers: $17/month
  • Up to 2500 subscribers: $25/month
  • Up to 5000 subscribers: $42/month
  • Up to 10000 subscribers: $63/month
  • See pricing for more subscribers

There are no email send limits with Podia, so you can send as many messages as you like on all plans.

Also, Podia’s free plan makes it easy to get started without any upfront investment. The free plan includes up to 100 email subscribers, segmenting, templates, email scheduling, and email campaigns with up to three emails. It’s perfect for building a welcome sequence, following up after delivering a lead magnet, or creating simple sales funnels to earn money on autopilot.

ActiveCampaign has four plans that each increase in price as you add more contacts. You get unlimited email sends on all plans as long as your total subscriber count is below 250,000.

ActiveCampaign plans:

  • Lite: Good for individuals who need email and marketing automations, includes one user seat
    • $39/month for 1,000 contacts
    • $61/month for 2,500 contacts
    • $99/month for 5,000 contacts
  • Plus: Good for small teams, includes landing pages, Facebook custom audiences, conditional content, and three user seats
    • $70/month for 1,000 contacts
    • $125/month for 2,500 contacts
    • $168/month for 5,000 contacts
  • Professional: Good for teams, includes predictive sending, split automations, accounts, advanced integrations, and five user seats
    • $187/month for 2,500 contacts
    • $262/month for 5,000 contacts
  • Enterprise: Good for larger organizations, includes more customizations and ten user seats
    • Custom pricing

To illustrate, let’s say you have a list with about 2,500 subscribers.

With Podia, you could use the free plan with the email add-on and your total cost per month would be $25. You’d get unlimited email sends to those 2,500 subscribers, and a free website, community, digital download, and coaching product.

If you wanted more features like unlimited online courses, you could upgrade to Podia’s Mover plan for $39/month. Your monthly total would be $39/month for the Mover plan + $25/month for the email add-on, for a total of $64/month.

With ActiveCampaign, you’d pay $61/month for 2,500 subscribers on the Lite plan, $125/month on the Plus plan, and $187/month on the Professional plan, but that doesn’t include your website, landing pages, or any digital products. If you wanted those tools, you’d need to use an additional platform which could have extra fees.

Can I create different audiences and segments?

As your audience grows, you might need a way to contact certain people on your list but not others. You can do this by creating different segments within your list.

With Podia, you can customize your audience segments based on filters. You can make segments based on when people were last active, which products they have purchased, how much they’ve spent with you, or which tags are associated with them.

Tags are labels you can manually add to audience members based on shared characteristics. You can send a campaign or broadcast email to a specific tag or segment, or to your entire list.

Podia Email filtering, segments, and tags

ActiveCampaign includes segmentation and custom audience lists. On the Plus plan and above, you can also add conditional content, which is information only displayed to people in a particular segment or group.

Email scheduling and automation can make your business run on autopilot

Ever wish you could deliver content, engage with followers, and make sales without having to spend countless hours in front of the computer screen? Scheduling and automation can help.

Email scheduling allows you to write an email whenever you have time and send it to our audience at a later date. Automations are pre-written emails or campaigns that are sent to audience members whenever they take a certain action, like purchasing a product, opting into a newsletter, or downloading a lead magnet.

With Podia, you can schedule and send as many broadcasts as you like on all plans. You can create unlimited automated campaigns on paid plans, and campaigns with up to three emails on the free plan.

ActiveCampaign allows you to build automated email campaigns and schedule your newsletters. You get access to marketing and email automations on all plans, and ecommerce automations on the Plus plan and above.

Will my emails look pretty?

The emails you send should look cohesive with your brand, and both Podia and ActiveCampaign have an email builder and pre-made templates that can jumpstart your creativity.

Here are some design features you get with Podia:

  • Endless design options: You can change the background color, width, vertical padding, typeface, font color, headings, and more
  • Customize your dividers, buttons, and sections: You can even style individual sections how you want. Yes, you can set global options, but you can also completely adjust each section to your heart’s content.
  • Style the header and footer: Adjust the colors, logos, and links you want to highlight in your header and footer sections.
  • Templates: You’ll be able to select a starting pre-made template that we’ve designed for you or choose one of the recent ones you’ve made yourself.

Podia Email builder

ActiveCampaign has a drag-and-drop email designer and a large library of templates you can use. Reviews mention that there are a lot of customizations you can make, but it might require a bit of coding knowledge to get your emails to look exactly the way you want.

Making websites and landing pages that feel like yours

In addition to email marketing tools, Podia allows you to build a website and landing pages for free. Third-party website tools can get complicated and pricey fast. Connecting your email list with the rest of your online presence keeps things simple.

Podia’s point-and-click website builder is so simple that you can set up your website in an afternoon, with a totally customized style. Podia includes over a dozen pre-designed sections so you know your page heroes, images, grids, testimonials, FAQs, and products look amazing.

There are native integrations for your Google Analytics code, Facebook Pixel, and Pinterest tag so you can track how users are interacting with your website.

ActiveCampaign does not include a website feature. You can make landing pages, but only on the Plus, Professional, and Enterprise plans. If you’re on the Lite plan, you’ll need to use a third-party landing page tool that might come at an extra cost.

Selling products and managing your email marketing go hand in hand

Podia gives creators the option to sell digital products in the same place you run your email.

Earn money selling digital products like courses, digital downloads, community memberships, webinars, and coaching sessions. Because Podia products tie directly into your email list, you can easily deliver files, run drip courses, create product waitlists, offer upsells, and send community notifications to your members.

Podia’s all-in-one platform also includes affiliate program management, so you can incentivize happy customers to promote your products for you. You can use Paypal or Stripe as your payment processor with Podia.

Podia Email customizing templates

ActiveCampaign has a CRM feature so you can keep track of leads and potential clients. It’s not possible to sell digital products directly through ActiveCampaign, but you can integrate with WooCommerce, Shopify, BigCommerce, Magento, and Square on the Plus plan and above.

Support is one of the most important features of any platform

We all get stumped by our tech from time to time, and it’s important to be able to get answers when you need them.

Podia users get expert email support, help docs, free training courses, guides, video tutorials, and access to our welcoming Creator Community on all plans. Paid users also get quick chat support.

ActiveCampaign gives users live chat and email support on all plans. They also offer free resources and courses about how to use the software.

While ActiveCampaign is well suited for larger businesses with complex email marketing needs and bigger budgets, Podia is the best choice for individual creators and small businesses who want a simple, effective, and beautiful email marketing tool that connects with the rest of their work.

If you’re ready to launch your dream online business, complete with courses, digital products, community, coaching, and beautiful email campaigns, Podia is the platform for you.


Quick answers

Don’t see your answer? Reach out to us, we’d love to help!

  • Podia is an all-in-one creator platform with a full website builder, digital products, online course creation, webinars, coaching, community, affiliate marketing, email marketing, embeds, integrations, analytics, and customer messaging.

    See Podia’s full feature list here.

  • Yep! Podia Email is completely free for up to 100 subscribers, so you can start building your email list today. Once you reach 100 subscribers, you will have the option to upgrade to a paid plan.

  • Podia Email is completely free for up to 100 subscribers. If you have more than 100 subscribers, Podia Email plans start at $9 per month ($7 per month annually). See the exact price for your number of subscribers on the pricing page.

  • Podia Email is a full-featured email platform with everything you need to run your online business. See how Podia Email stacks up against other email service providers in our detailed comparison articles:

  • Sure thing! We can migrate your subscribers when you sign up for an annual Podia Email plan. The free migration includes

    • Subscribers’ names and email addresses
    • Tags
    • Segments
    • Up to 5 email templates
    • Up to 10 email campaigns

    Learn more about Podia Email migrations.

  • Absolutely! Podia Email has an easy to use visual email designer, so you can create beautiful looking emails in no time. You can use one of the pre-designed templates to get started, or create your own. Customize your colors, fonts, images, sections, backgrounds, buttons, and more. Plus all emails sent from Podia Email are fully mobile responsive so they will look great on any device.

  • Absolutely! You can check out our Podia demo site, which we’ve built to show you what the Podia experience will look like for both you and your customers.

    There are also dozens of creator example sites on our Examples page, so you can see what other creators just like you have built using Podia.

  • We’d love to. Podia’s customer support is here for you, seven days a week. Just reach out to us on chat and a real, friendly person will be delighted to help you out.

Get your free Podia account

Join the 150,000+ creators who use Podia to create websites, sell digital products, and build online communities.

Sign up free