What is a product bundle?
A product bundle is a grouping of several products or services sold together as a single package deal, usually for a discounted rate. Product bundling is a convenient and cost-effective way for customers to purchase multiple items simultaneously rather than buying them separately.
Popular types of product bundles
Product bundles can include a combination of related or complementary products, such as:
An ebook about personal finance and corresponding templates for budgeting and expense tracking
Coaching sessions combined with community access
Online courses about painting portraits, landscapes, and abstract scenes
Classroom decoration printables for all major holidays
With a product bundle, the items are typically available individually, but customers get a better deal when they buy everything together.
Benefits of using product bundles as a creator
Not only do product bundles save your customers money, but they can also make your life easier as a creator. Bundles allow you to get your work into the hands of your target audience, resulting in more visibility and satisfied customers.
Product bundles also increase the total value of each order. The customer only has to open their wallet once, and you make more money than you would if they only bought a single product.
Product bundle examples
Taylor M. Tieman, Esq. is a small business attorney, brand advocate, and the founder of The Legalmiga Library™. She sells dozens of legal contract templates as individual items and offers bundles so her customers can save.
She has a Business Legal Starter Pack for new entrepreneurs and a bundle with access to all templates for one year.
Big Mountain Studio
Mark Moeykens is a programmer and the founder of Big Mountain Studio . He offers four ebooks about SwiftUI and also sells a bundle so customers can buy all of them at the same time. The bundle comes with a bonus ebook.
H2: Learn more about product bundles
Help doc: How to create a product bundle
Article: Give your customers more of what they want with product bundles
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