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What is a link in bio? (Definition and examples)

Learn what a link in bio page is, how link in bio pages work, and examples of link in bio pages from real creators.

A link in bio page is a way for people to add multiple links to their social media profiles. Most social media platforms only allow one clickable link per bio, and a link in bio page is a single landing page that includes many links, usually in list form.

Users can direct their followers to different products, services, or resources by updating the links on the link in bio page. This is particularly popular on Instagram, where the only clickable link is the one in your profile.

Adrian Dalsus from Despegue Musical

Adrian Dalsus is a music marketing expert and the founder of Despegue Musical, a business that helps artists build careers and strategically market their work. On his link in bio page, he points visitors to his YouTube channel, podcast, newsletter, and courses.

Learn how Adrian’s using his marketing expertise to change musician's lives .

Here at Podia, we use a link in bio page on our Instagram account to promote several different offers, programs, and pieces of content. This makes it easy for new customers to find the free account sign-up page and existing customers to find our educational content.

Veronica introduces fellow educators to her work while growing her email list — and her heartfelt weekly emails foster connection and trust with subscribers. “I’ve been consistent emailing every single week because I finally made it a priority over everything else, and that’s been huge," she says.

Learn more about Veronica's audience-building strategies and creator journey .

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