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How to create an amazing membership website: The complete guide

This step-by-step guide contains everything you need to know about building and launching an online membership business.

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What comes to mind when you think of the word “leader”?

Many people picture an authority figure; a CEO, a politician, a coach.

Of course, those are examples of leaders, but they’re far from the only ones.

In fact, we believe that everyone can be a leader.

And there’s a very good chance that you already are!

If you have a customer, a client, an email subscriber, or a social media follower…then you’re already leading.

People have chosen to follow you because they believe that you can help them in some way. -Tweet this

That’s a powerful and exciting position to be in, and one of the best ways to leverage that position to build deeper relationships with your audience, help more people and earn money from your passion is to create a membership website.

What is a membership website?

A membership website is an exclusive online platform where members have access to gated content, such as online courses or digital downloads. Membership websites can have single or multiple tiers and may charge a recurring fee for membership access, offer their content for free, or a combination of both.

In this guide, we’ll show you exactly how to harness the power of one of the most exciting creator monetization options out there.

We’re covering everything from start to finish, so don’t worry if you don’t even have an idea for your membership subscription business; we’ll help you with every step along the way.

Enjoy the guide, and congratulations on taking the lead 💪

Table of Contents

  1. Chapter 1

    What is a membership, anyway?

    In the first chapter of this guide on how to create a membership website, we’ll take a look at exactly what a membership website is and who can benefit from creating one. Whether you create content as a blogger, sell services as a freelancer, or offer one-off products as a product company, a membership site can be a lucrative addition to your revenue streams.

    Jump to chapter 1
  2. Chapter 2

    Choosing a membership model: 8 examples that work

    Creating a membership website allows you to solve your customers’ problems over the long-term, but it requires some planning. In the second chapter of this guide, we’ll look at 8 of the most popular membership site models alongside some real-world examples of the best memberships the web has to offer.

    Jump to chapter 2
  3. Chapter 3

    Setting a price for your membership

    Deciding on the price point for your membership website -- whether that’s a monthly fee, a one-time payment for a lifetime membership, or an annual charge -- shouldn’t be complicated. In the third installment of this guide, we’ll demystify membership levels, help you settle on a price for each membership plan, and break down how to align your price with your business goals.

    Jump to chapter 3
  4. Chapter 4

    Choosing the best membership software and tools

    Building membership websites can be a breeze with the right software, or it can be a long-slog through membership plugins without it. In the fourth chapter of this guide, we look at the tools you can use to create a membership website, including all-in-one solutions, and the different features creators need to make the most of their membership programs.

    Jump to chapter 4
  5. Chapter 5

    Marketing and maintaining your membership website

    Once you’ve chosen membership management software that works for your business, the last step to starting a membership website is to launch and settle in for the marketing long-haul. In this final chapter, we survey the do’s and don’ts of marketing your membership program, as well as look at strategies for reaching new customers and keeping current members happy.

    Jump to chapter 5

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