Making your first sale is a moment that every entrepreneur remembers.
It’s an amazing feeling when someone signals to you that they trust you enough to pay you for what you’ve created.
Almost everyone who has sold something has taken a different journey to that first sale, with different challenges, obstacles and experiences.
If you’re stuck trying to figure out how to get your first sale, look to these 12 successful Podia creators for inspiration:
How 12 online entrepreneurs made their first sale
1. By giving it away for free
"The single most important thing I did to generate my first sale was to give content away for free. I gave away 5 free ideas everyday for 365 days. This built up a community of people who loved seeing my ideas everyday and engaged daily with my content.
It built loyalty and the same loyal followers followed me to my paid 5 Ideas A Day membership.
Now, I’m not saying you need to give away content everyday for a year before you make your first sale, but I think it’s important to give value to your potential customers first before asking for money."
- David Delahunty, 5 Ideas A Day
2. By knowing your customer
“Sales come more easily when you know exactly who you're selling to.
When I launched my ebook, The Swap, I was tempted to serve the decluttering needs of every person with a closet, but the language was broad, muddy, and for no one.
When that customer became specific - someone who conceptually loved KonMari but couldn't practically get on board - I was able to surpass my secret it'll-probably-never-happen goal.
Know. Your. Customer.”
- Kendra Adachi, The Lazy Genius Collective
3. By taking marketing into your own hands
"After trying to sell a course on Udemy (a course marketplace) to almost no avail, I decided to market my course (hosted on Podia of course) myself.
The most important thing I did was to create my own YouTube channel, The Art of Verbal War, in order to build an audience.
I made short videos about my subject matter (verbal skills) and linked my videos to my website in order to capture subscriber e-mails.
Now, I have a substantial e-mail list to launch my courses to anytime I want, but mostly just to share information and give value (which is much more important than merely selling to your subscribers).
To this day, YouTube is my primary marketing channel for my courses.”
- Min Liu, The Art of Verbal War
4. By making yourself accountable
“To be accountable. I told friends I would launch my product in 30 days.
And they sent me an email every day with D-15, D-14 in it...
Peer pressure worked great for me!"
- Alexis Santin, The Shadow Warriors School
5. By selling your product before it’s built
“Sell it before it's built!
If you can think about the outline, map out the content, and build a sketch of what's to come, you can likely pre-sell the course to your inner circle before you even create it.
It's incredible motivation to actually create the course and you have a little money in the bank to support you in doing the creating.”
- Val Geisler, Your Signature Experience