Shouldn’t it be easier to get your work noticed?
When you started out, did you imagine that the hardest part of being a creator would be figuring out if you should post on social media today, wondering if SEO is the right move (it sounds hard?), and watching your work get less recognition than you know it deserves?
Most creators don’t. You probably got into your work because you love it. You have something to share. You care about your craft. And even though you never expected to blow up overnight, it stings a little to open up your computer and see no new sales.
When we (Podia) surveyed over 900 creators like you, we heard — overwhelmingly — that growing your audience is the biggest challenge creators face. And when we followed up to do dozens of creator interviews, this is what we heard.
- It’s hard to overcome “swipe culture.” All people do today is scroll scroll scroll. You put hours, maybe hundreds of hours, into your work — only for people to scroll past it. How do you stop the scroll?
- “I know I should do social media.” When you want to promote your work, you post it on social media right? Even if that doesn’t seem to be working that well? Social media is what it feels like you “should” do, but wow it can be tiring! It’s not the only thing that works (and there are ways to make it work better).
- Hiring someone to help…doesn’t help. You can hire someone to help with your marketing, but what are they going to do that you can’t do? Buy ads? You know your business best, and most of the experiences we heard about hiring marketing consultants were negative.
- It’s hard to be consistent, because “selling yourself” is exhausting. Getting into self-promotion mode takes energy, especially when it’s not where you want to spend your time!
- “I want to get in front of more people. And I want them to be the right people for me.” You don’t need to reach millions. You want the people who will appreciate your work to notice it.
Ashley and Jonathan Longnecker are Podia creators with over 100,000 subscribers on YouTube. Today, they’re off-grid homesteaders who fund everything — building materials, business expenses, and family expenses for themselves and their four children — through their work as creators.
But that’s not where they started.
“We knew how to make content. We knew how to make blog posts and videos and take photographs,” says Jonathan. “But there was something we were missing that was keeping us from growing. It just seemed like we talked about this dream every year, and there was hardly any movement.”
The first course they made, the first product they ever sold, was good. But being good wasn’t enough.
“We just didn’t have the audience to sell the course. It wasn’t because we weren’t doing good stuff. We didn’t have the audience, recognition, or awareness to move the needle on sales.”
After talking to you and hearing from creators like Ashley and Jonathan, we knew there was an opportunity to help.
That’s why we reached out to Jonathan (and 18 other successful creators) to make a different kind of course.