Creator advice to turn your ideas into reality
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The creator path can be lonely.
The cat nearby (or on) your laptop won’t be helping you with those email campaigns. Google and ChatGPT don’t always know the answer. Your partner, however supportive, may not understand the depths of your anguished scream when you lose those video edits.
Sometimes sitting down with a friend who gets it can light powerful sparks of confidence, motivation, and ideas that you couldn’t have arrived at alone.
Running your own business or bringing a passion project to life often feels like a giant puzzle. Solving it doesn’t have to be a solo endeavor. You hold some of the pieces — like those crucial corners — and standing next to other creators helps reveal the full picture. Plus it’s more fun together!
That’s why we created Making It, a weekly newsletter presented by Podia and starring creators who’ve been in your shoes. Get the inside scoop on how they’re making it, with tips, examples, and lessons learned to make your business — and life — less puzzling.
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Here’s a sneak peek of the advice you’ll find inside
Free products show quality
Carles Marsal
“I offer a free collection of around 50 Photoshop brushes, but I recommend customers buy the paid collection. The paid collection has more than 200 brushes and includes a guide on how to properly use them, always updated. When someone downloads the free collection, an automatic campaign email is sent after two days, reminding them that there’s an even better product waiting for them.”
Launching with a sneak peek free webinar
Andrea Johnson
“One of the launch strategies that I have found immensely effective is to have a sneak peek free webinar to promote the product. During those webinars, I provide the product for a discounted price with big bonuses to spur both interest and urgency. When people feel like they are getting a deal, or may potentially miss out on one, they tend to act faster.”
Stand out through storytelling
Painted Paws for Veterans
“We are a non-profit animal organization, so fundraising is a daily activity for us. The biggest problem we faced in the beginning was how to stand out in a huge sea of other animal organizations. We started out using the normal fundraising avenues through social media, and we had some success, but our biggest success came when we made a significant change to our message. That change was storytelling.”
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